KING DEAL MENU FOR €4,95 ONLY AT BURGER KING®.
TALK ABOUT IT BUT NOT TOO MUCH.
In November, the BURGER KING® KING DEAL menu at €4.95 is in the spotlight through a not “terrible, terrible” new TV and web campaign signed Buzzman to promote it “but not too much”.
Do you know the BURGER KING® KING DEAL menu for €4.95?
It’s a generous menu with burger, fries and a drink for only €4.95. So at this price it’s great for you, but not that much for BURGER KING®.
That’s the reason why we tried to present it in a « not that good » way, deliberately brutal, in order to make you want to try it, but not too much either…
The campaign is aired on TV in 2×30” and 2×10” formats and on web in a 30″ format.
Oh and one last thing: if you meet Serge, our chief accountant, please don’t tell him you’ve been told about this menu, he is already quite depressed since he has been aware of this operation.
BURGER KING® FRANCE
With over 250 restaurants in France and an annual opening rate of a hundred restaurants, BURGER KING® FRANCE is successfully continuing its brand roll out in France. It is an ambitious project driven by its mythical WHOPPER® and a unique concept: flame-grilled beef, fresh ingredients, generous burgers prepared to order and customizable endlessly. BURGER KING® comes second in the world ranking of burger chains. It is implanted in over 100 countries and hosts 11 million people daily in their restaurants.
Buzzman, voted « Best International Small Agency of the Year award in 2011 » by Ad Age and « Agency of the year » at the Cristal Festival in 2013 and 2016, « Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award, is an independent advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative department dedicated to the creation of products or services intended to be commercialized.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the
most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Allo Resto By Just Eat, BMW…
BURGER KING® FRANCE
Marketing Director Alexandre Simon
Product Marketing Officer Carole Rousseau
Communication Project Manager Lucile Zoude
Marketing Project Manager Clarence Zidouhia
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Art Director Julien Doucet
Copywriter Lilian Moine
Art Director Assistant Margaux Hontang
Copywriter Assistant Melvin Berrehouc
Associate Director Nicolas Kabassakalis
Account Director Loïc Coelho
Account Manager Adélaïde Destaillats
Account Executive Antoine Boizeau
Head of Strategic Planning Clément Scherrer
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistants Nina Barbanel & Clémentine Eouzan
Head of TV Production Vanessa Barbel
Rights Management Dee Perryman
Production Benoit Crouet
Sound Production THE
Director Pepe Lansky