BOURSORAMA BANQUE AND ASOS CREATE
THE WORLD’S LONGEST PROMO CODE

To connect with young clients, Boursorama Banque writes an ad in the form of the longest discount code ever, redeemable on ASOS.

Boursorama Banque is the leading online bank in France, and the cheapest bank for young people. And the bank wants them to be aware of this important fact.

The problem is that young people don’t read ads, let alone ads for banking.

So instead of publishing an ad they wouldn’t read, the bank wrote everything it had to say in a very long discount code, redeemable on ASOS:

WeAllKnowThatYoungPeopleDon’tReadAdvertsForBanks
SoJustToSayThatWeAreTheCheapestOnlineBankForYoung
ClientsInsteadOfPublishingAnAdThatYouWouldn’tHave
ReadWe’reSayingItInThisVeryVeryLongDiscountCodeThat
YouAreGoingToHaveToRetypeToGetYourClothesCheaperOnASOS

(the code is available in its French version only)

For this campaign, Boursorama Banque set up an exclusive partnership with the fashion website ASOS, one of the world’s biggest online fashion stores.

The bank is transforming the discount code into a new distinct advertising format, enabling the brand to communicate differently to a young target which is otherwise averse to traditional advertising.

This extra-long discount code is available since of 5th November 2018 through a national media campaign in major French newspapers and an Out Of Home display campaign in French universities and colleges.

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about

Boursorama Banque

Boursorama Banque, subsidiary of the Société Générale group, is a major playor of the European online banking.
In France, Boursorama Banque is the online leading bank : more than 1,5M of clients trust its innovative banking offer, simple, safe and cheap. Its portal, www.boursorama.com, is classified first among the national financial information and economic websites.
All the news on Boursorama Bank are on its website : http://groupe.boursorama.fr

Buzzman

Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award, is an independent advertising agency creating innovative concepts that go beyond traditional advertising.

In 2016, Buzzman created Productman, its innovative department dedicated to the creation of products or services intended to be commercialized.

Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank,  Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Allo Resto By Just Eat, BMW…

credits
Boursorama Banque

Managing Director Benoît Grisoni
Deputy Managing Director Aurore Gaspar
Marketing & Portal Director Xavier Prin
Marketing Communication & Digital Director Stéphanie Demmerlé
Head of Brand Communication Tounsia Amrani
Brand Communication Officer Victoria Theron

credits
Buzzman

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Artistic Directors & Copywriters Seniors Victor Sidoroff & Mickaël Krikorian
Artistic Directors Juniors Rick Andersen & Steven Daout
Copywriter Junior Steven Daout
Associate Director Isaure Goetz
Account Director Laura Quiles
Account Executive Sacha Hanras
Account Executive Lola Pegoraro
Head of Strategic Planning Clément Scherrer
Social Media Manager Paul Gosset
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistants Nina Barbanel & Clémentine Eouzan
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
Print Producer Fany Maupou
Digital Producer Christelle Pereira
Assitant Digital Production Mélissa Bourdin
Digital Artistic Director Hugo Daunois

Digital Production Neuvièmepage