BOURSORAMA BANQUE BECOMES HEAVYWEIGHT
If it is possible to recommend a bank, then there is nothing impossible.
Even beating a boxing legend like Mike Tyson.
The new film from the online bank, dotted with references to legendary boxing films, is signed Buzzman.
For the last 4 years, Boursorama Banque has positioned itself as “The bank you want to recommend”, because nearly half of Boursorama Banque’s new clients come on the recommendation, not from Brad Pitt, but from someone close(1).
Didn’t you think it was impossible for someone to recommend a bank to you? Yet it happened, so now anything can.
Through a film directed by François Rousselet to the beat of the legendary “Eye of the Tiger” by Survivor, made legendary by the Rocky films, discover the incredible story of a man who was recommended Boursorama Banque.
He tells himself that anything is possible, that he could even become the greatest boxer of all time, and… why not defeat boxing legend himself, Mike Tyson.
After all the appropriate training, our hero finds himself face to face in the ring with the former world champion.
We’ll leave you to discover the fight which will remain legendary for both men.
Deployed with Vizeum media agency, the 360° national campaign was unveil during prime time on 17 January 2021 at 9 pm on TF1 and M6, followed by channels C8, W9 and TMC. It will then be broadcast over one month on over 30 channels in a 30” format as well as 22” and 12” formats featuring all Boursorama Banque’s guarantees (cheapest bank for the 13th consecutive year(2), Ultim card, mortgages…). The campaign is also air on digital media (30, 22 and 12” formats) and on radio.
(1) Study carried out by Boursorama Banque on the basis of Boursorama Banque customers having opened a 1st bank account in 2019.
(2) Source Le Monde/MeilleureBanque.com – 16 December 2020. Details of profiles, price studies and their source since 2009 available on boursorama-banque.com
Boursorama Banque, a subsidiary of the Société Générale group, is the leader of online banking in France. Elected the most affordable bank for the past 13 years, Boursorama Banque has tripled its number of customers since 2015 and now has more than 2M clients, half of whom recommend Boursorama Banque to their closest ones.
Accessible to all, Boursorama Banque has kept the same promise since its creation: simplify clients life at the best price while offering the highest quality of service.
With a development focused on new client expectations, simplicity and effectiveness, as well as security and reduced fees, Boursorama Banque strengthens its position as a major banking player in France each year and aims to have more than 3 million clients in 2021.
Boursorama is also an online portal, www.boursorama.com. Launched more than 20 years ago, it is the n°1 financial and economical information website with more than 35 million visits each month (Source ACPM – November 2019).
More info on Boursorama Banque here : http://groupe.boursorama.fr
Buzzman, voted “Best International Small Agency of the Year award” in 2011 by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016, “New Model of Creative Agency” (elected by advertisers) in 2017, “Advertising Agency of the Decade” in 2020 at the Agencies of the year Award and “Most French Creative Agency” in 2019 by BVA Limelight consulting, is an advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.
Winning for several consecutive years at international well-known festivals (D&AD, Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France, Belgium, Russia and Switzerland, IKEA, Boursorama Bank, Direct Assurance, Hippopotamus, PMU, Mondelez (Oreo, Milka), easyJet, L’Oréal (Puma Fragrances), Little Big Change (ONTEX), Huawei, NRJ Mobile, Jennyfer, Starwax, BMW…
Managing Director Benoît Grisoni
Deputy Managing Director Aurore Gaspar
Marketing & Portal Director Xavier Prin
Marketing Communication & Digital Director Stéphanie Demmerlé
Brand Communication Officer Robin Gourlin
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Art Directors Mickaël Krikorian & Victor Sidoroff
Copywriters Mickaël Krikorian & Victor Sidoroff
Art Directors Assistants Antoine Blondet & Benoît Crouet
Copywriters Assistant Julien Moulin
Associate Director Isaure Goetz
Account Director Lou Leproux
Account Executive Candice Pineau
Head of Strategic Planning Clément Scherrer
Head of Social Media Julien Scaglione
Social Media Manager Paul Gosset
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Talent & Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Producteur Ayman Jaroudi
Print Producer Dee Perryman
Director François Rousselet
Executive Producer Erinn Lotthé Guillon
Line Producer Aurélie Bruneau
Post Production Mathematic
Sound Production THE
Photographer Mark Seliger
Dramatic Rights ROCKY – ROCKY IV TM & © 1976 – 2021 MGM
Dramatic Rights Clearance David Born (Born Licensing)
Music Supervisor Frederic Schindler (Too Young)
Music Survivor – Eye of the Tiger (Sony Music)
Written and composed by James Peterick & Frank Michael Sullivan
Published by Sony ATV & Warner Chappell
Music T’es Moyen (Instrumental Version) – Faf Larage & Sebastien Damiani
Composed by Charles Aznavour
Published by Djanik Editions