Faced with the COVID-19 crisis, restaurant owners unfortunately do not all have the same visibility. To remedy this, BURGER KING® Belgium has decided to help them by offering them the services of its Community Manager.
A social media campaign imagined by Buzzman visible since 14 December.

While BURGER KING® France recently launched the Whopper And Friends campaign, offering its Instagram account to independent restaurants, BURGER KING® Belgium goes even further by providing the services of its CM to restaurants lacking notoriety!
Best CM in the world”, “If your CM does training I take it”, “Is Don Draper your CM?” … Can be read in the comments under the brand’s publications. It was from this observation that the idea of #BKlendsoutitsCM operation was born.
A little Christmas present before the hour that is welcome in this time of crisis.

To take advantage of the offer, restaurants were invited to send a brief of what they are doing, not to Santa Claus, but to BURGER KING® Belgium’s Community Manager (Internet users could also tag their favorite restaurants). He took care of answering them, with all his talent and the #BKlendsoutitsCM, by creating posts specific posts and trying to make them shine as much as the WHOPPER®.

An operation of solidarity visible on the brand’s social networks from 14 – 19 December allowing participating restaurants to benefit from the BURGER KING® Belgium community!

Download visuals



Founded in 1954 in Miami, BURGER KING® welcomes more than 11 million clients each day, all around the world, thanks to a unique concept : flame-grilled beef, fresh ingredients, generous and customizable burgers, and above all a legendary product : the WHOPPER®.

In Belgium, BURGER KING® is part of BURGER BRANDS BELGIUM®, who also owns Quick. BURGER KING® restaurants opened in 2017, there are now 43 on the Belgium territory.


Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award and “Most French Creative Agency” in 2019 by BVA Limelight consulting, is an advertising agency creating innovative concepts that go beyond traditional advertising.

In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.

Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France, Belgium and Russia, IKEA, Boursorama Bank, Direct Assurance, Hippopotamus, PMU, Panzani, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, DPD France, BMW…


CEO Kevin Derycke
Marketing Director Dirk Lammens
Marketing Manager Vic Dresen
Junior Brand Manager Sofie Couck


President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Louis Audard & Tristan Daltroff
Art Director Gianni Leotta
Copywriter Romuald Mevaere
Account Director Xavier Devaux-Landragin
Account Executive Quentin Seguret
Head of Social Media Julien Scaglione
Social Media Manager Paul Gosset
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau