FOR 1ST APRIL,
BURGER KING® BELGIUM DELIVER IN A MCDONALD’S BAG.

Imagine yourself comfortable on your sofa ordering a BURGER KING®. Your one dream is that it’s delivered as quickly as possible so you can savour your WHOPPER®. So how would you react if you received a McDonald’s bag instead?

We know, it’s a little harsh… But with the help of his agency Buzzman, this is exactly what BURGER KING® Belgium, decided to do when delivering orders all over Belgium.

No need to panic, it was just an April Fool’s Day! Once opened, the bag inside contained the original BURGER KING® order with a little message: “Got ya! Enjoy your meal and Happy April Fool’s Day”. We don’t mess with our burgers.

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about

BURGER KING® BELGIUM

Founded in 1954 in Miami, BURGER KING® welcomes more than 11 million clients each day, all around the world, thanks to a unique concept : flame-grilled beef, fresh ingredients, generous and customizable burgers, and above all a legendary product : the WHOPPER®.

In Belgium, BURGER KING® is part of BURGER BRANDS BELGIUM®, who also owns Quick. BURGER KING® restaurants opened in 2017, there are now 43 on the Belgium territory.

Buzzman

Buzzman, voted “Best International Small Agency of the Year award” in 2011 by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016, “New Model of Creative Agency” (elected by advertisers) in 2017, “Advertising Agency of the Decade” in 2020 at the Agencies of the year Award and “Most French Creative Agency” in 2019 by BVA Limelight consulting, is an advertising agency creating innovative concepts that go beyond traditional advertising.

In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.

Winning for several consecutive years at international well-known festivals (D&AD, Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France, Belgium, Russia and Switzerland, IKEA, Boursorama Bank, Direct Assurance, Hippopotamus, PMU, Mondelez (Oreo, Milka), easyJet, L’Oréal (Puma Fragrances), Little Big Change (ONTEX), Huawei, NRJ Mobile, Jennyfer, Starwax, BMW…

credits
BURGER KING® BELGIUM

CEO Kevin Derycke
Marketing Director Dirk Lammens
Marketing Manager Vic Dresen
Junior Brand Manager Sofie Couck

credits
Buzzman

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Louis Audard & Tristan Daltroff
Art Director Louis Audard
Copywriter Tristan Daltroff
Art Director Assistant Vincent Tavernier
Account Director Xavier Devaux-Landragin
Account Manager Quentin Seguret
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau