IF YOUR NAME IS ALMOST WHOPPER,
COME AND ALMOST LIVE AT BURGER KING®.
It seems that BURGER KING® Belgium has not found anyone named Whopper to offer them the rent-free apartment above their new restaurant in Louvain. While some might see it as a failure, the generous brand and their agency Buzzman prefer to see it as an opportunity to let an “almost” Whopper win.
For a few days now, BURGER KING® Belgium has been looking for a person named Whopper to offer them a rent-free apartment.
Unfortunately, there doesn’t seem to be anyone with that name… leaving us to think that the only Whopper that truly exists is already part of the BURGER KING® family.
That’s why BURGER KING® Belgium is launching “The Home of the Almost Whopper”. If your name is “Hopper”, “Wapper”, “Wupper” or any other name that resembles Whopper®, you may have the chance to live in a rent-free apartment just above the new Louvain restaurant, in other words to almost live at BURGER KING®.
The winner will be announced on 20th December.
The operation was launched on December 16, and amplified by a 30” web film.
BURGER KING® BELGIUM
Founded in 1954 in Miami, BURGER KING® today welcomes more than 11 million customers a day around the world, thanks to a unique concept: flame-grilled beef, fresh ingredients, generous and customizable burgers, but also and especially a mythical product, the WHOPPER®.
In Belgium, Burger King is managed by Burger Brands Belgium, in parallel with the Quick brand. The first Burger King restaurants opened in 2017, and there are now 35 all over Belgium. Other openings are planned for the end of 2019.
Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award, is an advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative department dedicated to the creation of products or services intended to be commercialized.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS, Boursorama Bank, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Allo Resto By Just Eat, BMW…
BURGER KING® BELGIUM
CEO Kevin Derycke
Marketing Director Dirk Lammens
Brand Activation Manager Vic Dresen
Junior Trade Marketing Amandine De Maurissens
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Louis Audard & Tristan Daltroff
Art Director Geoffrey Poulain
Copywriter Ninon Peres
Account Director Xavier Devaux-Landragin
Account Executive Quentin Seguret
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Producer Benoît Crouet
TV Producer Saveria Besset
Film Production Cousines et Dépendances
Director Benoît Pétré
Producer Yann Girard
Sound Production Kouz
Post Production Nod