NEW MASTER BURGER:
THE CEO OF BURGER KING® BELGIUM IS ASKING FOR A STAR TO THE MICHELIN GUIDE!

The Noma restaurant and its most starred burger in the world had better watch out, because the latest burger from BURGER KING® Belgium could join them in the Michelin Guide soon.
The Master Burger is available in limited edition since September 23.
The launch comes with a 360° campaign (press, social, display, PR activation) imagined by Buzzman.

Close your eyes and imagine the exceptional taste of the new Master Burger from BURGER KING® Belgium with its perfectly flame-grilled patty angus wrapped in a soft bun and carefully seasoned with a melting cheddar cheese and its old mustard and onions mayonnaise. Do you find it perfect? For us, it still lacks one last ingredient: a Michelin star.

That’s why BURGER KING® Belgium and Buzzman have decided to set out to conquer this particular distinction. And who better than the inspectors of the famous “Red Guide” to award it?
In an open letter published in the press, the CEO of the brand Kevin Derycke goes so far as to call out to the inspectors “How many places does your little red book have that serve exceptional dishes that are on the table in five minutes, and where you don’t have to book three months ahead?
Finally, a petition published on BURGER KING® social networks and intended for the Michelin Guide has been launched (we count on your signature). The campaign has already caught Michelin Guide attention on social media and one belgian inspector had a taste of the Master Burger.
So, dear journalists, come and taste the Master Burger and help us reach for the stars (but we’ll settle for one).

The campaign is visible in the press, on social media and on billboards as well as through an PR activation inviting journalists & chefs to come and taste the Master Burger in one of the brand’s restaurants.

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about

BURGER KING® BELGIUM

Founded in 1954 in Miami, BURGER KING® welcomes more than 11 million clients each day, all around the world, thanks to a unique concept : flame-grilled beef, fresh ingredients, generous and customizable burgers, and above all a legendary product : the WHOPPER®.

In Belgium, BURGER KING® is part of BURGER BRANDS BELGIUM®, who also owns Quick. BURGER KING® restaurants opened in 2017, there are now 32 on the Belgium territory.

Buzzman

Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award and “Most French Creative Agency” in 2019 by BVA Limelight consulting, is an advertising agency creating innovative concepts that go beyond traditional advertising.

In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.

Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France, Belgium and Russia, IKEA, Boursorama Bank, Direct Assurance, Fleury Michon, Hippopotamus, PMU, Panzani, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, DPD France, Delsey, BMW…

credits
BURGER KING® BELGIUM

CEO Kevin Derycke
Marketing Director Dirk Lammens
Brand Manager Vic Dresen
Junior Brand Manager Sofie Couck

credits
Buzzman

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Louis Audard & Tristan Daltroff
Art Director Margaux Hontang
Copywriter Melvin Berréhouc
Account Director Xavier Devaux-Landragin
Account Executive Quentin Seguret
Head of Social Media Julien Scaglione
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau