THAT’S THE REASON WHY BURGER KING®
GRILLS ITS STEAK OVER THE FLAME

If you didn’t know yet that a steak is always better when it is grilled with the flame, BURGER KING® Belgium and his Buzzman agency made you a drawing to explain it to you.

Since 1954, BURGER KING® has distinguished itself from its competitors with a unique concept that has become iconic over the years: a flame-grilled beef.

To highlight its well-known signature “Flame-grilled beef”, the fast-food brand collaborated with the illustrator SHANE who made five drawings showing with humor that everything is better with flames.

mobile_swipe
Download visuals

about

BURGER KING® BELGIUM

Founded in 1954 in Miami, BURGER KING® today welcomes more than 11 million customers a day around the world, thanks to a unique concept: flame-grilled beef, fresh ingredients, generous and customizable burgers, but also and especially a mythical product, the WHOPPER®.

In Belgium, Burger King is managed by Burger Brands Belgium, in parallel with the Quick brand. The first Burger King restaurants opened in 2017, and there are now 15 all over Belgium. Other openings are planned for the end of 2018.

Buzzman

Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award, is an independent advertising agency creating innovative concepts that go beyond traditional advertising.

In 2016, Buzzman created Productman, its innovative department dedicated to the creation of products or services intended to be commercialized.

Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the
most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank,  Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Allo Resto By Just Eat, BMW…

credits
BURGER KING® BELGIUM

CEO Kevin Derycke
Marketing Director Dirk Lammens
Development Manager Vic Dresen

credits
Buzzman

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Tristan Daltroff & Louis Audard
Artistic Director Stéphane List
Copywriter Antoine Moittie
Account Director Xavier Devaux-Landragin
Account Executive Quentin Seguret
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Head of Production Vanessa Barbel
Print Production Fany Maupou
Illustrator Shane