BURGER KING® Belgium will help you enjoy your colleagues “Out of Office” messages thanks to the first automatic email reply that will delight everyone who receives it.
A digital campaign imagined by Buzzman and available on 3rd July.

Summer is coming and holiday departures are increasing, along with a batch of automatic mail replies emphasizing one another’s destinations and durations… enough to enrage all those who aren’t paddling in the sea…

So, to ensure your colleagues forgive you when you return from Ibiza, the Bahamas or the Maldives, help them forget the neon lights and the sweltering heat thanks to the first automatic gourmand and tasty email response imagined by Buzzman for BURGER KING® Belgium!

To create your extended absence message, go to, enter your destination, the duration of your holiday and a description. A gift voucher will be generated automatically. All you then have to do is copy / paste the content of your message into your automatic response settings and insert the voucher.

Ps: don’t forget to be unbearable, insufferable, detestable in your message because each colleague who receives the automatic answer will be offered a WHOPPER® or an Oreo Shake!

The campaign will be supported by an 1′ web film and on social media from 3rd July.

Download visuals



Founded in 1954 in Miami, BURGER KING® welcomes more than 11 million clients each day, all around the world, thanks to a unique concept : flame-grilled beef, fresh ingredients, generous and customizable burgers, and above all a legendary product : the WHOPPER®.

In Belgium, BURGER KING® is part of BURGER BRANDS BELGIUM®, who also owns Quick. BURGER KING® restaurants opened in 2017, there are now 15 on the Belgium territory.


Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award, is an independent advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative department dedicated to the creation of products or services intended to be commercialized.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the
most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Allo Resto By Just Eat, BMW…


CEO Kevin Derycke
Head of Marketing Dirk Lammens
Brand Activation Manager Vic Dresen


President and Executive Creative Director Georges Mohammed-Chérif
Vice – Président Thomas Granger
Managing Director Julien Levilain
Creative Directors Louis Audard & Tristan Daltroff
Artistic Director Julie Greffier
Copywriter Bastien Bouchard
Account Director Xavier Devaux Landragin
Account Executive Quentin Seguret
Directeur du Planning Stratégique Clément Scherrer
Head of Communication & PR Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistant Suzanne Langlais
Digital Producer Christelle Pereira
Digital Assistant Producer Manon Wojtowiez
Digital Designer Hugo Daunois
Digital Assistant Designer Alice Carles
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Producer Benoit Crouet

Production Voir Pictures
Sound Production The
Director Théodore Bonnet
Producer Aurélien Drosne
Digital Production Big Boss