THE COMEDIANS OF BURGER KING’S COMMERCIALS HAVE A (CONFINED) ANNOUNCEMENT FOR YOU.
After several conclusive tests, BURGER KING® announces today the progressive reopening, with a view to the end of containment, of its restaurants, in drive and delivery only. The brand asked the actors in its (old) ads to announce it, from their homes, in a TV and web movie signed by Buzzman.
After 6 weeks without BURGER KING®, and no doubt a few attempts to reproduce a WHOPPER at your home, the brand is gradually reopening, with a view to the end of containment. The brand will propose its famous flame grilled Burgers but only in Delivery and Drive. A partial and progressive reopening allowed thanks to the implementation of strict sanitary measures to ensure the safety of everyone (employees, delivery personnel and customers).
The brand decided to ask the actors of its latest ads for help to announce this good news. So it’s from their homes, like all of us always confined, with their phones, webcams or children crying in the background that they will be able to celebrate the return of the activity.
A real “homemade” film broadcast on TV in 35-second format and on the brand’s social networks from 6 May.
Enjoy your meal and above all, if you can, stay home !
BURGER KING® FRANCE
With more than 340 restaurants in France and an annual opening rate of a hundred restaurants, BURGER KING® FRANCE is successfully continuing its brand roll out in France. It is an ambitious project driven by its mythical WHOPPER® and a unique concept: flame-grilled beef, fresh ingredients, generous burgers prepared to order and customizable endlessly. BURGER KING® comes second in the world ranking of burger chains. It is implanted in over 100 countries and hosts 11 million people daily in their restaurants.
Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award and “Most French Creative Agency” in 2019 by BVA Limelight consulting, is an advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France, Belgium and Russia, IKEA, Boursorama Bank, Direct Assurance, Fleury Michon, Hippopotamus, PMU, Panzani, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, DPD France, Delsey, BMW…
BURGER KING® FRANCE
Marketing Director Alexandre Simon
Product Marketing Officer Carole Rousseau
Marketing Value and Delivery Project Manager Clarence Zidouhia
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Art Director Philippe Boucheron
Copywriter Patrice Lucet
Head of Account Loïc Coelho
Account Manager Adélaïde Destaillats
Account Executive Fany Maupou
Head of Social Media Julien Scaglione
Consultant of Social Media Félix Brunot
Consultant of Social Media Arnaud Cherbonnier
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau