BURGER KING®,
A FAMILY AFFAIR.

On 9th April, BURGER KING® honors their new KOOL KING menu in a campaign filled with humour and mischief.

Everyone loves BURGER KING®. So why deprive our youngest fans of their own menu? That’s why, after having launched KING JUNIOR for the 4 to 7 year olds, BURGER KING®. launches their new KOOL KING menu for the 8 to 12 year olds. Equally tasty and good, it will please the little ones…and their parents! But when being treated to one depends on a good grade at school, everything becomes complicated…

Don’t panic! Everyone knows (and especially parents) that with BURGER KING®, a huge appetite needs to be well fed… The WHOPPER® brand thus stages a new campaign featuring a father and daughter who concoct a funny scheme in order to treat themselves to one…

The film directed by Vincent Lobelle (Iconoclast) will air on TV from April 9th with 20’ and 30’ formats.

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about

BURGER KING® FRANCE

With over 200 restaurants in France and an annual opening rate of a hundred restaurants, BURGER KING® FRANCE is successfully continuing its brand roll out in France. It is an ambitious project driven by its mythical WHOPPER® and a unique concept: flame-grilled beef, fresh ingredients, generous burgers prepared to order and customizable endlessly. BURGER KING® comes second in the world ranking of burger chains. It is implanted in over 100 countries and hosts 11 million people daily in their restaurants.

Buzzman

Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award, is an independent advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative department dedicated to the creation of products or services intended to be commercialized.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the
most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank,  Mondelez (Oreo, Milka, Tassimo & Belvita), L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Allo Resto By Just Eat, BMW, easyJet…

credits
BURGER KING® FRANCE

Marketing Director Béatrice Roux
Product Marketing Officer Carole Rousseau
Marketing Project Manager Lucile Zoude
Marketing Project Manager Marc Durand Perdriel

credits
Buzzman

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Artistic Director Philippe Boucheron
Copywriter Patrice Lucet
Artistic Director Assistant Yvonnick Le Bruhec
Head of Account Pierre Guengant
Account Director Loïc Coelho
Account Manager Clémence Gateau
Account Executive Antoine Boizeau
Head of Strategic Planner Clément Scherrer
Head of Social Media Julien Scaglione
Social Media Manager Marie Le Scao
Social Media Manager Elise Lassimoulie
Head of PR & Communication Amélie Juillet
PR & Communication  Paul Renaudineau
PR & Communication Suzanne Langlais et Victoire Fouquet-Lapar
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Production Katya Violi

Production Iconoclast
Sound Production Schmooze
Director Vincent Lobelle