BURGER KING® IS LAUNCHING THE MOST DEMOCRATIC BURGER ELECTION EVER ORGANISED

From September 2nd to October 6th, BURGER KING® sets up a new political meeting in France and launches Democratic Burger: the first 2€ democratically elected burger. For the first time of the brand history, the operation will invite french people to vote for the 2€ burger that they want for the following week. Created by Buzzman, this integrated campaign will certainly run the discussion in french homes.

September 2nd is a founder day for the French democracy. For the first time in the brand history, BURGER KING® France lets its customers decide which promotional product they want!

Indeed, BURGER KING® France decided to invite all the french people to vote on its app in order to weekly elect the burger that will be at 2€ among 8 in the running (Crispy Chicken, Big King®, Big Fish, Whopper®, Chicken Tendercrisp®, Steakhouse, BBQ Cheese & Bacon et Bacon Lover).

This integrated campaign is declined on TV, on web and on local print. We can find the operation in every BURGER KING® restaurants from September 2nd to October 6th.

Leaving that much choice to the French to decide, we haven’t seen that since De Gaulle!

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about

BURGER KING® FRANCE

With almost 300 restaurants in France and an annual opening rate of a hundred restaurants, BURGER KING® FRANCE is successfully continuing its brand roll out in France. It is an ambitious project driven by its mythical WHOPPER® and a unique concept: flame-grilled beef, fresh ingredients, generous burgers prepared to order and customizable endlessly. BURGER KING® comes second in the world ranking of burger chains. It is implanted in over 100 countries and hosts 11 million people daily in their restaurants.

Buzzman

Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award and “Most French Creative Agency” in 2019 by BVA Limelight consulting, is an independent advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the
most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank, Fleury Michon, Hippopotamus, PMU, Panzani, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Just Eat, BMW…

credits
BURGER KING® FRANCE

Marketing Director Alexandre Simon
Product Marketing Officer Carole Rousseau
Communication Manager Lucile Zoude
Marketing Product Manager Clarence Zidouhia

credits
Buzzman

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Director Julien Doucet
Creative Director Lilian Moine
Art Director & Copywriter Thibault Picot
Art Director & Copywriter Yvonnick Le Bruchec
Head of Account Loïc Coelho
Account Executive Fany Maupou
Head of Social Media Loris Bernardini
Social Media Manager Félix Brunot
Social Media Manager Arnaud Cherbonnier
Head of Strategic Planning Clément Scherrer
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Head of TV Production Vanessa Barbel
TV Producer Benoit Crouet
Rights Management Dee Perryman

Production Film Caviar
Director Cloé Bailly
Producer Céline Roubaud
Post-production FIRM
Sound Production Schmooze