BURGER KING® MASTERS:
EVEN TASTIER THAN THEIR TASTIEST BURGERS

From 8th October, BURGER KING® France presents: MASTERS, a new range of delicious burgers.
Buzzman’s multi-media campaign (TV, OOH, digital, in-store) should not leave your taste buds indifferent.

BURGER KING® wants to tell you about their new burgers. And not just any: they’re the bee’s knees. Charolais breed to be more precise with a 150G steak for the first time.

Two new burger recipes to discover in a tasty “Cantal AOP” version enhanced by its mustard sauce or the “Grill” version with melting cheddar cheese and smoked crispy bacon. You choose. But a little advice: try both.
And both of them are obviously flame grilled by a master’s hand. Sorry. By a MASTERS hand.

Watch the campaign on TV (films of 6, 10 and 20 ”) from the evening of 7 October and through a national OOH, digital and in-store campaign.

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about

BURGER KING® FRANCE

With almost 320 restaurants in France and an annual opening rate of a hundred restaurants, BURGER KING® FRANCE is successfully continuing its brand roll out in France. It is an ambitious project driven by its mythical WHOPPER® and a unique concept: flame-grilled beef, fresh ingredients, generous burgers prepared to order and customizable endlessly. BURGER KING® comes second in the world ranking of burger chains. It is implanted in over 100 countries and hosts 11 million people daily in their restaurants.

Buzzman

Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award and “Most French Creative Agency” in 2019 by BVA Limelight consulting, is an independent advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS, Boursorama Bank, Fleury Michon, Hippopotamus, PMU, Panzani, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Just Eat, BMW…

credits
BURGER KING® FRANCE

Marketing Director Alexandre Simon
Product Marketing Officer Carole Rousseau
Communication Manager Lucile Zoude
Food Product Manager Caroline Moowneesawmy
Marketing Project Manager Kevin Grandidier

credits
Buzzman

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Art Director Julien Doucet
Copywriter Lilian Moine
Art Director Assistant Thibault Picot
Art Director Assistant Margaux Hontang
Head of Account Loïc Coelho
Account Manager Adélaïde Destaillats
Account Executive Marc-Antoine Fiard
Head of Strategic Planning Clément Scherrer
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Producer Assya Mediouni
TV Producer May Pham
TV Producer Géraldine Bourguignat

Production Caviar
Sound Production Schmooze
Director Dent de Cuir
Producer Céline Roubaud
Post-Production Firm