BURGER KING® REPORTS ITS ABSENCE

In November, BURGER KING® France is hijacking signage panels, in places where there is no restaurant nearby,
to inform you that they are now using Deliveroo delivery service.
A new OOH campaign visible throughout France by Buzzman.

With 328 restaurants, BURGER KING® is now well established throughout the country, but there are still a few places where the brand is not yet present. Instead of being complexed about it, the brand decided to make it into a strength and have fun with it.

Through an OOH campaign, BURGER KING® gives passers-by false directions that will not lead them to one of its restaurants because there are none nearby. A smart operation that allows the brand to announce that they are using Deliveroo in the area to deliver orders.

All fans of flame-grilled burgers will be reassured!

The OOH is visible in November throughout France.

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about

BURGER KING® FRANCE

With almost 330 restaurants in France and an annual opening rate of a hundred restaurants, BURGER KING® FRANCE is successfully continuing its brand roll out in France. It is an ambitious project driven by its mythical WHOPPER® and a unique concept: flame-grilled beef, fresh ingredients, generous burgers prepared to order and customizable endlessly. BURGER KING® comes second in the world ranking of burger chains. It is implanted in over 100 countries and hosts 11 million people daily in their restaurants.

Buzzman

Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award and “Most French Creative Agency” in 2019 by BVA Limelight consulting, is an advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS, Boursorama Bank, Fleury Michon, Hippopotamus, PMU, Panzani, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Just Eat, BMW…

credits
BURGER KING® FRANCE

Marketing Director Alexandre Simon
Product Marketing Officer Carole Rousseau
Communication Manager Lucile Zoude
Marketing Product Manager Clarence Zidouhia
Project Manager Assistant Eléonore Guigon

credits
Buzzman

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Art Director and Copywriter Manel Jouini
Art Director and Copywriter Edouard Jacquelin
Head of Account Loïc Coelho
Account Executive Fany Maupou
Head of Strategic Planning Clément Scherrer
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Head of production print Vanessa Barbel