BURGER KING® WARNS FRENCH PEOPLE
WHO DON’T LIKE CHEESE:
YOU’D BETTER LEAVE THE COUNTRY.

You don’t like cheese? Then from March to May you will have to leave France. BURGER KING® launch the CHEESE LOVER, unique burgers for keen lovers of cheese, to be discovered in a campaign created by Buzzman.

If France is famous all over the world, it’s particularly thanks to cheese! It’s everywhere! For those who can’t stand it, “cheese haters”, it’s always been difficult to avoid cheese and unfortunately for them, it will soon be impossible to escape from it!

On March, BURGER KING® will release the CHEESE LOVER, burgers where cheese is king. A crispy cheddar bread, a slice of melted emmental cheese, and to top it all: a cheese sauce! Can you imagine? It’s hell on a plate! Under the circumstances, what choice is left for “cheese haters” but to exile?

In its new campaign, BURGER KING® features a man who has decided to move as far away as possible to escape the new CHEESE LOVER. And he will not be the only one to make this radical decision! Thanks to a contest on their Facebook page, BURGER KING® will enable one person to join him on the other side of the world.

The campaign is unveiled on TV (3×30″ and 10″ films) and through a long digital version and a display.

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about

BURGER KING® FRANCE

With almost 300 restaurants in France and an annual opening rate of a hundred restaurants, BURGER KING® FRANCE is successfully continuing its brand roll out in France. It is an ambitious project driven by its mythical WHOPPER® and a unique concept: flame-grilled beef, fresh ingredients, generous burgers prepared to order and customizable endlessly. BURGER KING® comes second in the world ranking of burger chains. It is implanted in over 100 countries and hosts 11 million people daily in their restaurants.

Buzzman

Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award, is an independent advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the
most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank,  Fleury Michon, Hippopotamus, PMU, Panzani, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Allo Resto By Just Eat, BMW…

credits
BURGER KING® FRANCE

Marketing Director Alexandre Simon
Product Marketing Officer Carole Rousseau
Communication Manager Lucile Zoude
Marketing Product Manager Caroline Moowneesawmy
Marketing Product Manager Kevin Grandidier

credits
Buzzman

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Art Director Pierre Cognard
Copywriter Guilhem Barbet
Account Director Loïc Coelho
Account Executive Antoine Boizeau
Head of Strategic Planning Clément Scherrer
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistants Nina Barbanel & Clémentine Eouzan
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Producer Benoit Crouet

Production BIG
Sound Production SCHMOOZE
Director Fred De Loof