BURGER KING®’S FLAME-GRILLED GLASSES:
“COLLECT THEM, DON’T EAT THEM”.

BURGER KING® unveils with Buzzman its first collection of flame-grilled glasses in a huge 360° campaign. As of April, and for a limited time, more than a million grilled glasses are invading french restaurants!

Since 1954, BURGER KING® has roasted burgers around the world. It’s this unique particularity that gives them this inimitable taste. And since 2019, BURGER KING® also grills its glasses.

As a world exclusive, the brand launches today its very first collection of grilled glasses, imagined by Buzzman and produced in France to 1,519,229 unique copies with its partner ARC (world leader in tableware).

But if we can afford an advice: “collect them, don’t eat them”.

From April 9 to May 6, for any purchase of a WHOPPER® Cheese & Bacon menu, a flame-grilled glass will be offered. But some of these glasses are grilled more than others. The lucky ones who will fall on these glasses collectors will be able to exchange it for a WHOPPER®.

The campaign is deployed from April on print, on TV in 10” and 20” and web in 38”.

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about

BURGER KING® FRANCE

With almost 300 restaurants in France and an annual opening rate of a hundred restaurants, BURGER KING® FRANCE is successfully continuing its brand roll out in France. It is an ambitious project driven by its mythical WHOPPER® and a unique concept: flame-grilled beef, fresh ingredients, generous burgers prepared to order and customizable endlessly. BURGER KING® comes second in the world ranking of burger chains. It is implanted in over 100 countries and hosts 11 million people daily in their restaurants.

Buzzman

Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award and “Most French Creative Agency” in 2019 by BVA Limelight consulting, is an independent advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the
most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank, Fleury Michon, Hippopotamus, PMU, Panzani, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Just Eat, BMW…

credits
BURGER KING® FRANCE

Chief Marketing Officer Alexandre Simon
Product Marketing Officer Carole Rousseau
Marketing Product Manager Marc Durand Perdriel
Communication Manager Lucile Zoude
Marketing Project Manager Anne Bermond

credits
Buzzman

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Art Directors Mickaël Krikorian & Victor Sidoroff
Copywriters Mickaël Krikorian & Victor Sidoroff
Account Director Loïc Coelho
Account Manager Adélaïde Destaillats
Account Executive Marc-Antoine Fiard
Head of Strategic Planning Clément Scherrer
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistants Nina Barbanel & Clémentine Eouzan
Head of TV Production Vanessa Barbel
Producer Katya Violi
Rights Management Dee Perryman

Production My Kitchen Society
Post Production Firm
Sound Production Schmooze
Director Brice Vassault