FUTURE SEEMS VERY UNCERTAIN?
WELL, YOU CAN AT LEAST SEND YOURSELF A WHOPPER®.
The future has never been this much unsure, so BURGER KING® has decided to launch WHOPPER® to the Future. The first WHOPPER® ever that you can send to yourself for the year 2030, to make sure that at least one good thing will happen!
A social media and digital campaign created by Buzzman, available from 30th of December.
Looking back to 2020, the first question that comes to our minds is: what’s next?
13th lockdown? Pay for oxygen? Alien invasion? or even the obligation to wear swimming caps in the streets?! BURGER KING® will give you a little hope for the future by providing you a comforting moment.
Thanks to the WHOPPER® to the Future, you can plan now to have a good time later, by reserving in advance one of the 100 000 free WHOPPER®*. To do so, you just have to go on the BURGER KING® app and choose when you want to receive this well deserved gift (between January 1st 2021 and December 31th 2030).
Then an e-mail with a QR code will be generated, to pick up your free WHOPPER® in an immediate or late future! BURGER KING® wishes you a Merry Christmas, a happy new year and a good future!
This campaign will be made of a web movie and a social media and digital plan. It will be visible from the 30th of December.
*Limited to the first 100,000 users. 1 WHOPPER® offered per coupon, usable on the day chosen during registration and for single use. Within the limit of products available in restaurants. Cannot be combined with other coupons or current offers. Excluding delivery.
BURGER KING® FRANCE
With almost 360 restaurants in France and an annual opening rate of 50 and 75 restaurants, BURGER KING® FRANCE is successfully continuing its brand roll out in France. It is an ambitious project driven by its mythical WHOPPER® and a unique concept: flame-grilled beef, fresh ingredients, generous burgers prepared to order and customizable endlessly. BURGER KING® comes second in the world ranking of burger chains with nearly 18,800 restaurants. It is implanted in over 100 countries and hosts 11 million people daily in their restaurants.
Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award and “Most French Creative Agency” in 2019 by BVA Limelight consulting, is an advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France, Belgium and Russia, IKEA, Boursorama Bank, Direct Assurance, Hippopotamus, PMU, Panzani, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, DPD France, BMW…
BURGER KING® FRANCE
Marketing Director Alexandre Simon
Product Marketing Officer Carole Rousseau
Communication, Public Relations and CSR Director Muriel Reyss
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Tristan Daltroff & Louis Audard
Art Director Louis Audard
Copywriter Tristan Daltroff
Art Director Assistant Vincent Tavernier
Head of Account Loïc Coelho
Account Executive Benjamin Nollet
Head of Social Media Julien Scaglione
Social Media Consultant Félix Brunot
Social Media Consultant Arnaud Cherbonnier
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Head of TV Production Vanessa Barbel
TV Producer Assya Mediouni
Production Mecanique Générale
Sound Production Schmooze