This is the surprising but united message that BURGER KING® France decided to launch yesterday to show its support to the (fast or not) food service industry, highly impacted by the 2nd lockdown that has been established in France last week.
A print that has been published in two of the biggest newspapers in France (L’Équipe and Le Journal du Dimanche) and posted on the brand’s social networks.
BURGER KING® FRANCE
With almost 350 restaurants in France and an annual opening rate of 50 and 75 restaurants, BURGER KING® FRANCE is successfully continuing its brand roll out in France. It is an ambitious project driven by its mythical WHOPPER® and a unique concept: flame-grilled beef, fresh ingredients, generous burgers prepared to order and customizable endlessly. BURGER KING® comes second in the world ranking of burger chains with nearly 17,000 restaurants. It is implanted in over 100 countries and hosts 11 million people daily in their restaurants.
Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award and “Most French Creative Agency” in 2019 by BVA Limelight consulting, is an advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France, Belgium and Russia, IKEA, Boursorama Bank, Direct Assurance, Hippopotamus, PMU, Panzani, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, DPD France, BMW…
BURGER KING® FRANCE
Marketing Director Alexandre Simon
Product Marketing Officer Carole Rousseau
Communication, Public Relations and CSR Director Muriel Reyss
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Art Director Philippe Boucheron
Copywriter Patrice Lucet
Art Director Assistant Mona Saleh
Head of Account Loïc Coelho
Account Executive Fany Maupou
Head of Social Media Julien Scaglione
Social Media Consultant Félix Brunot
Social Media Consultant Arnaud Cherbonnier
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau