THE INCREDIBLE MEETING BETWEEN CHICKEN AND FRIES

Right now, and for a limited time, you will enjoy! Get ready for the unlikely encounter of BURGER KING®’s new Chicken Fries through an explosive digital campaign from Buzzman.

For the summer of 2018, BURGER KING® plays the matchmaker between two of these flagship products, nuggets and fries and launch the Chicken Fries! Delicious chicken fries. An new and daring form in the world of snacking that will not miss crunch! To discover in every BURGER KING® restaurants until October 8th.

To present this newcomer, available as a limited edition, to enjoy in portions of 6 or 9 or 20 alone, or with family or friends, BURGER KING® unveils an epic web movie: a face-to-face between a chicken and a cone of french fries.
In an apocalyptic setting, both driving their big cars, the two protagonists will indulge in a merciless duel.
We let you discover the end of this incredible meeting…

The 1’10’’web movie will be available on Facebook on June 19th.

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about

BURGER KING® FRANCE

With over 200 restaurants in France and an annual opening rate of a hundred restaurants, BURGER KING® FRANCE is successfully continuing its brand roll out in France. It is an ambitious project driven by its mythical WHOPPER® and a unique concept: flame-grilled beef, fresh ingredients, generous burgers prepared to order and customizable endlessly. BURGER KING® comes second in the world ranking of burger chains. It is implanted in over 100 countries and hosts 11 million people daily in their restaurants.

Buzzman

Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award, is an independent advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative department dedicated to the creation of products or services intended to be commercialized.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the
most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Allo Resto By Just Eat, BMW…

credits
BURGER KING® FRANCE

Product Marketing Officer Carole Rousseau
Marketing Project Manager Lucile Zoude
Marketing Project Manager Clémence Le Tannou
Marketing Project Manager Clarence Zidouhia

credits
Buzzman

President and Executive Creative Director Georges Mohammed-Chérif
Vice–President Thomas Granger
Managing Director Julien Levilain
Creative Directors Louis Audard & Tristan Daltroff
Artistic Director Louis Audard
Copywriter Tristan Daltroff
Artistic Director Assistant Edouard Jacquelin
Head of Account Pierre Guengant
Account Director Loïc Coelho
Account Manager Clémence Gateau
Account Executive Antoine Boizeau
Head of Strategic Planning Clément Scherrer
Head of Social Media Julien Scaglione
Social Media Manager Marie Le Scao
Social Media Manager Elise Lassimouli
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistants Suzanne Langlais & Victoire Fouquet-Lapar
Head of Digital Production Vanessa Barbel
Production Katya Violi
Production Benoit Crouet

Production BIG
Sound Production Schmooze
Director Christophe Deroo