THIS DRIVE CAMPAIGN FOR BURGER KING®
WILL LEAVE TRACES.
We know that once in your hands, a BURGER KING® order never lasts long… and that, even after going to Drive.
This is why since August 6, BURGER KING® has been directly addressing those looking forward to its drives through a press and poster campaign.
Who has never cracked when they hit their pack of fries after going to Drive BURGER KING®? Yet we want to wait until we are back home, we tell ourselves that we are not going to crack and then the enticing smell of the order just prepared invades the car … and it is she who pays expenses.
Signed “Welcome to the impatient”, the campaign, composed of 4 visuals, features the passenger compartment of gourmets who could not resist starting their burger or taking fries before arriving home. And impatience leaves traces…
The campaign has been unveiled since August 6, in the automotive press – Auto Moto, Auto Plus, L’Auto Journal, L’Automobile Magazine – and from August 25 on local display in several cities equipped with a Drive BURGER KING® near.
BURGER KING® FRANCE
With almost 350 restaurants in France and an annual opening rate of 50 and 75 restaurants, BURGER KING® FRANCE is successfully continuing its brand roll out in France. It is an ambitious project driven by its mythical WHOPPER® and a unique concept: flame-grilled beef, fresh ingredients, generous burgers prepared to order and customizable endlessly. BURGER KING® comes second in the world ranking of burger chains with nearly 17,000 restaurants. It is implanted in over 100 countries and hosts 11 million people daily in their restaurants.
Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award and “Most French Creative Agency” in 2019 by BVA Limelight consulting, is an advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France, Belgium and Russia, IKEA, Boursorama Bank, Direct Assurance, Fleury Michon, Hippopotamus, PMU, Panzani, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, DPD France, Delsey, BMW…
BURGER KING® FRANCE
Marketing Director Alexandre Simon
Product Marketing Officer Carole Rousseau
Digital and Media Officer Alexandra Laviolette
Marketing Project Manager Clarence Zidouhia
Media Manager Erinna Beaudron
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Lilian Moine & Julien Doucet
Art Directors Stéphane List, Thibault Picot & Yvonnick Le Bruchec
Copywriter Antoine Moittié
Head of Account Loïc Coelho
Account Executive Guillaume Lhoste
Social Media Consultant Félix Brunot
Social Media Consultant Arnaud Cherbonnier
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Production Assya Mediouni
Production May Pham
3D Production Mécanique Générale