“WE MISSED YOU”
BURGER KING® CAN’T WAIT FOR YOU TO GET BACK TO YOUR BAD HABITS.

Despite your sometimes annoying but endearing habits, BURGER KING® France and Belgium are happy to welcome you back to their restaurants.
So they wanted to let you know through this new TV, social media and in-store campaign available from June 8.

It’s been a long time since we’ve seen you in our restaurants; almost 8 months. And BURGER KING® is so eager to see you all again on June 9. You, our dear indecisive ones who change your mind 300 times at the counter. You, the little rascals who come to use the WiFi without ordering anything (or just a coffee). You, the innocently clueless ones who forget your trays on the table on the way out… All of you. Even the wonderful fussy kids who cry for one more toy and those who think that they can order items off our fellow burger-chain’s menu.

To celebrate this event, BURGER KING® has prepared a film highlighting all of your annoying (but lovable) little behaviors to remind you that they missed you, despite your shortcomings.

And especially for the French: the brand also launches the “SCRATCH A WHOPPER®” game. In which you will win a prize 100% of the time, drawn from a lot of millions of gifts – it could be a trip, a car, a scooter, … or for the luckiest ones, the Grail: a WHOPPER®!

The game is available only in France, from 8/06 to 05/07, on the purchase of a menu on the BURGER KING® mobile application.

The campaign, available on TV, social media and in-stores, is composed of two films (30″ and 10″). The first film is online from June 5th, and the second from June 8th.

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about

BURGER KING® France

With almost 400 restaurants in France and an annual opening rate of 50 and 75 restaurants, BURGER KING® FRANCE is successfully continuing its brand roll out in France. It is an ambitious project driven by its mythical WHOPPER® and a unique concept: flame-grilled beef, fresh ingredients, generous burgers prepared to order and customizable endlessly. BURGER KING® comes second in the world ranking of burger chains with nearly 18,800 restaurants. It is implanted in over 100 countries and hosts 11 million people daily in their restaurants.

BURGER KING® BELGIUM

Founded in 1954 in Miami, BURGER KING® welcomes more than 11 million clients each day, all around the world, thanks to a unique concept : flame-grilled beef, fresh ingredients, generous and customizable burgers, and above all a legendary product : the WHOPPER®.

In Belgium, BURGER KING® is part of BURGER BRANDS BELGIUM®, who also owns Quick. BURGER KING® restaurants opened in 2017, there are now 43 on the Belgium territory.

Buzzman

Buzzman, voted “Best International Small Agency of the Year award” in 2011 by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016, “New Model of Creative Agency” (elected by advertisers) in 2017, “Advertising Agency of the Decade” in 2020 at the Agencies of the year Award and “Most French Creative Agency” in 2019 by BVA Limelight consulting, is an advertising agency creating innovative concepts that go beyond traditional advertising.

In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.

Winning for several consecutive years at international well-known festivals (D&AD, Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France, Belgium, Russia and Switzerland, IKEA, Boursorama Bank, Direct Assurance, Hippopotamus, PMU, Mondelez (Oreo, Milka), easyJet, L’Oréal (Puma Fragrances), Little Big Change (ONTEX), Huawei, NRJ Mobile, Jennyfer, Starwax, BMW…

credits
BURGER KING® France

Marketing Director Alexandre Simon
Product Marketing Officer Carole Rousseau
Media Officer Erinna Beaudron
Project Marketing Manager Gabrielle Nguyen
Project Marketing Manager Clarence Zidouhia
Junior Project Marketing Manager Lila Thumerelle

BURGER KING® BELGIQUE

CEO Kevin Derycke
Marketing Director Dirk Lammens
Marketing Manager Vic Dresen
Junior Brand Manager Sofie Couck

credits
Buzzman

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Tristan Daltroff & Louis Audard
Art Director Louis Audard
Copywriter Tristan Daltroff
Art Director Assistant Vincent Tavernier
Business Director Loïc Coelho
Account Director Xavier Devaux-Landragin
Account Managers Garance Magaud, Fany Maupou & Quentin Seguret
Account Executive Théophile Geslain
Account Executive Assistant Romane Bourdier
Head of Social Media Julien Scaglione
Social Media Consultants Félix Brunot, Arnaud Cherbonnier & Paul Gosset
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Head of TV Production Vanessa Barbel
TV Production Ayman Jaroudi & Katya Violi
Lead Motion Designer Théo Berdrin

Production Caviar
Director Cloé Bailly
Producer Florence Jacob
Post Production Firm
Sound Production Schmooze