Use your intuition to let go ? That’s exactly what BURGER KING® advises you to do in a new guilt-freeing brand movie that will do you the greater good, to be seen on TV and on the Web from March 5.

Family, friends, colleagues, social networks, magazines, trends, brands… They’re always telling us what’s best for us. “Do this. Do that.” What if, one day, we decided to say stop ? What if we just choose to indulge ourselves ? Because there’s nothing better than listening to our needs.

That’s exactly what a woman decides to do in the new BURGER KING® campaign, which you really should watch because… no, you know what? Watch it or don’t watch it, just do as you please.

A 45″ format on TV and the Web to be discovered from March 5.

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Founded in 1954 in Miami, BURGER KING® today welcomes more than 11 million customers a day around the world, thanks to a unique concept: flame-grilled beef, fresh ingredients, generous and customizable burgers, but also and especially a mythical product, the WHOPPER®.
In Belgium, Burger King is managed by Burger Brands Belgium, in parallel with the Quick brand. The first Burger King restaurants opened in 2017, and there are now 35 all over Belgium. Other openings are planned for the end of 2019.


Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award, is an advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative department dedicated to the creation of products or services intended to be commercialized.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France, Belgium and Russia, IKEA, OUIBUS, Boursorama Bank, Direct Assurance, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Allo Resto By Just Eat, BMW…


Marketing Director Alexandre Simon
Product Marketing Officer Carole Rousseau
Communication Manager Lucile Zoude
Marketing Product Manager Caroline Moowneesawmy
Marketing Product Manager Laurine Horellou
Marketing Project Manager Kevin Grandidier


President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Art Director Pierre Cognard
Copywriter Guilhem Barbet
Head of Account Loïc Coelho
Account Executive Guillaume Lhoste
Head of Strategic Planning Clément Scherrer
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Producer Benoit Crouet

Production Insurrection
Sound Production Schmooze
Director Rudi Rosenberg