BURGER KING® RUSSIA’S NEW BURGERS:
THE ART OF BREAKING BOUNDARIES

On 11th March, after months of hard work, BURGER KING® Russia unveils its new line of shrimp burgers through a “smashing” campaign imagined by Buzzman.

Like an artist, BURGER KING® Russia worked hard to create its new line of shrimp burgers. It took hours of hard work to carve this premium recipe worthy of the greatest culinary masterpieces. And to announce it, the brand is back on TV and the web with a powerful film.

That’s what the film sets out to show, a unique, meticulous and rigorous know-how that risks to destroy everything in its path… Because yes, the new burger is so exceptional that everything else seems extremely bland.
A film broadcast in 15″ and 10″ formats on TV and 20″ format on the web from 11th March.

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about

BURGER KING® RUSSIA

More than eleven million visitors come to BURGER KING® restaurants worldwide every day. And no wonder: after all, our restaurants are known for the taste of specialties and excellent value for money. Founded in 1954, BURGER KING® ranks second in the world among fast-food restaurants specializing in hamburgers. The original Wopper burger, a bet on the highest quality ingredients, company recipes and comfort for the whole family to visit – these are the fifty-plus years of successful work that have been our brand’s hallmark.

Buzzman

Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award and “Most French Creative Agency” in 2019 by BVA Limelight consulting, is an advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the
most creative agencies in Europe, with clients such as BURGER KING in France, Belgium and Russia, IKEA, OUIBUS (SNCF), Boursorama Bank, Direct Assurance, Fleury Michon, Hippopotamus, PMU, Panzani, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Just Eat, BMW

credits
BURGER KING® RUSSIA

Marketing Director Ivan Shestov
Head of communications Sergey Bakhtiyarov
Communication Manager Danila Khlebnikov

credits
Buzzman

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Louis Audard & Tristan Daltroff
Art Directors Louis Audard & Tristan Daltroff
Copywriters Louis Audard & Tristan Daltroff
Art Director Assistant Vincent Tavernier
Business Director Laura Quiles
Account Manager Sacha Hanras
Head of Strategic Planning Clément Scherrer
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Producer Benoît Crouet
TV Producer assistant Saveria Besset

Production Big Productions
Sound Production Schmooze
Director Christophe Deroo
Producers Arthur Catton & Katya Mokolo