BURGER KING® Switzerland has removed all preservatives, artificial colouring and fragrance from its WHOPPER® to keep only the best of the iconic sandwich.
An advertisement visible through a 360° campaign (TV, social media, digital and display) imagined by Buzzman.

BURGER KING® Switzerland takes the floor to present its preservative-free WHOPPER®.

Signed “Real food always tastes better”, the brand imagined an absurd demonstration consisting of timing customers while they eat their WHOPPER®.
The result is surprisingly obvious: on average people eat their WHOPPER® in less than 10 minutes, so why put preservatives in it?

The 360° campaign is available since October 12 on TV (15″ film), social media (40″ film), digital as well as through a national poster campaign.

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Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 15,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In Switzerland are currently 72 Restaurants existing. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.burger-king.ch or follow us on Facebook and Instagram.


Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award and “Most French Creative Agency” in 2019 by BVA Limelight consulting, is an advertising agency creating innovative concepts that go beyond traditional advertising.

In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.

Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France, Belgium and Russia, IKEA, Boursorama Bank, Direct Assurance, Fleury Michon, Hippopotamus, PMU, Panzani, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, DPD France, Delsey, BMW…


Marketing Director Federico Pulini


President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Director Julien Doucet
Creative Director Lilian Moine
Art Director Nicolas Boudeau
Copywriter Caroline Ribemont
Head of Account Loïc Coelho
Account Executive Fany Maupou
Head of Social Media Julien Scaglione
Social Media Consultant Félix Brunot
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Production Katya Violi

Production Caviar
Director Cloé Bailly
Producer Florence Jacob
Line Producer Charlène Richardeau
DOP Mélodie Preel
Sound Production Schmooze
Post production Compagny Firm