BURGER KING® OFFERS
A KILO OF POTATOES FOR EACH CUSTOMER.
In order to support the French potatoes farmers who can no longer sell their production, BURGER KING® decided to lend them a hand by buying 200 extra tonnes of potatoes, and from 2 February, they will be giving away a one kilo bag of potatoes with every visit to a drive-thru.
And you can help too by making a resolution for 2021: to keep buying potatoes.
A campaign visible since yesterday in The Journal Du Dimanche French newspaper and today on the brand’s social networks.
The operation will be available in all BURGER KING® drive-thrus in France.
With almost 360 restaurants in France and an annual opening rate of 50 and 75 restaurants, BURGER KING® FRANCE is successfully continuing its brand roll out in France. It is an ambitious project driven by its mythical WHOPPER® and a unique concept: flame-grilled beef, fresh ingredients, generous burgers prepared to order and customizable endlessly. BURGER KING® comes second in the world ranking of burger chains with nearly 18,800 restaurants. It is implanted in over 100 countries and hosts 11 million people daily in their restaurants.
Buzzman, voted “Best International Small Agency of the Year award” in 2011 by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016, “New Model of Creative Agency” (elected by advertisers) in 2017, “Advertising Agency of the Decade” in 2020 at the Agencies of the year Award and “Most French Creative Agency” in 2019 by BVA Limelight consulting, is an advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.
Winning for several consecutive years at international well-known festivals (D&AD, Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France, Belgium, Russia and Switzerland, IKEA, Boursorama Bank, Direct Assurance, Hippopotamus, PMU, Mondelez (Oreo, Milka), easyJet, L’Oréal (Puma Fragrances), Little Big Change (ONTEX), Huawei, NRJ Mobile, Jennyfer, Starwax, BMW…
Marketing Director Alexandre Simon
Product Marketing Officer Carole Rousseau
Communication, Public Relations and CSR Director Muriel Reyss
Project Manager Anne Bermond
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Art Director Margaux Hontang
Copywriter Melvin Berréhouc
Head of Account Loïc Coelho
Account Executive Guillaume Lhoste
Head of Social Media Julien Scaglione
Social Media Consultant Félix Brunot
Social Media Consultant Arnaud Cherbonnier
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau