DELSEY Paris unveils its new brand platform ” What matters is inside”.
Created by Buzzman, the European campaign about its connected suitcase invites you to disconnect more than ever.

In the manner of a tale, this animated film introduces us to the story of Simon, a young thirty-something whose life is punctuated by work. The sudden disappearance of his explorer father will take him to Mexico, on the trail of a suitcase with a mysterious content. But arrived on the spot, the suitcase has disappeared …

Thanks to the new connected and geolocalisable suitcase system launched by the French high-end luggage brand, the hero will be able to locate and follow the suitcase all over the world.

In contact with the spectacular landscapes of Vietnam, Mauritania, Nepal, thanks to some knowing encounters, we will follow the transformation of Simon. Traveling the world of emotions, the hero will do much better than discover the suitcase: he will find himself.
A sensitive adventure that reminds us that it is not the destination that matters, but the journey. And no matter what life contains, you just have to live it.

The animated film, 3’30 long and directed by Against All Odds, to which we owe the animated film Justino, has been broadcasted on the web on April 30th and on Air France flights in the summer.

Download visuals



We care for what you care for.
Since 1946, we have been developing the products that will take care of your most valuable effects.
So that every DELSEY trip makes you want to start new ones.


Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award, is an independent advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative department dedicated to the creation of products or services intended to be commercialized.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the
most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Allo Resto By Just Eat, BMW…


General Director Jiri Hejl
Global Marketing & Design Director Albert Engler
Global Brand Manager Florence Ferreira


President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Director Souen Le Van
Artistic Director & Copywriter Souen Le Van
Artistic Director Carole Morlot
Head of Account Xavier Devaux Landragin
Strategic Planner Fanny Camus-Tournier
Head Of Social Media Julien Scaglione
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistants Suzanne Langlais & Victoire Fouquet-Lapar
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Production Ayman Jaroudi

Production Passion Paris
Sound Production Schmooze
Director Against All Odds
Producer Marc Bodin-Joyeux
Post Producer Chorok Mouaddib
Artist (Sound) Mathieu Lamboley