A CAREFULLY REFLECTED BILLBOARD

After hacking the Bordeaux marathon last March, easyJet once again settles in the “Sleeping beauty” town and unveils a stunning event designed by Buzzman.

As the second largest city in France to host the most classified monuments, Bordeaux is undoubtedly one of the must-see tourist destinations in France. Its water mirror – in which are reflected the “Place de la Bourse” and the city docks – is the largest in the world. A place appreciated for its immensity, its fountains and its mysterious fog by both the “Bordelais” and tourists alike.

With over 30 destinations from Bordeaux, easyJet decided to recall its promise of escape by playing with the urban landscape of the city. An immense outdoor canvas installed on the “Place de la Bourse”, illegible at first glance with its backward writing, suddenly makes sense when you contemplate the 3000m2 water mirror… A true dreamlike invitation to travel.

A contest will be launched on the company’s social networks to mark the occasion. Internet users will be invited to take a photo and share the canvas with the #UpsideTown hashtag. Whoever takes the most beautiful picture, will win a return for 2 people to the destination of their choice.

Visit the mirror of water to admire the display which will remain in place throughout the month of October.

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about

easyJet

easyJet flies on more of Europe’s most popular routes than any other airline. easyJet carries over 83 million passengers annually, of which more than 13 million are travelling on business. easyJet flies 308 aircraft on more than 980 routes to 154 airports across 33 countries. More than 300 million Europeans live within one hour’s drive of an easyJet airport.

easyJet aims to be a good corporate citizen, employing people on local contracts in seven countries across Europe in full compliance with national laws and recognising their trade unions. The airline supports a number of local charities and also has a corporate partnership with UNICEF which has raised over £10m for the most vulnerable children since it was established in 2012.

The airline takes sustainability seriously. easyJet invests in the latest technology, operates efficiently and fills most of its seats which means that an easyJet passenger’s carbon footprint is 22% less than a passenger on a traditional airline, flying the same aircraft on the same route.

Innovation is in easyJet’s DNA – from our launch over 20 years ago when we changed the way people fly to the present day where we lead the industry in digital, web, engineering and operational innovations to make travel more easy and affordable for our passengers.

Buzzman

Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award, is an independent advertising agency creating innovative concepts that go beyond traditional advertising.

In 2016, Buzzman created Productman, its innovative department dedicated to the creation of products or services intended to be commercialized.

Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the
most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank,  Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Allo Resto By Just Eat, BMW…

credits
easyJet

Head of Marketing Northern Europe Anne-Marie Goldenberg
Marketing Manager France Ombline Delepoulle
Marketing Executive France Marie D’Hoir

credits
Buzzman

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Julien Doucet & Lilian Moine
Artistic Directors Alice Lobel & Gaspard Manguette
Copywriters Alice Lobel & Gaspard Manguette
Head of Account Loïc Coelho
Account Executive Sacha Hanras
Head of Social Media Loris Bernardini
Social Media Consultant Robin Delepine
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistants Nina Barbanel & Clémentine Eouzan
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
Print Production Fany Maupou
Production Assya Mediouni
Photographer I.MAGE Production