WITH LONELY PLANET, EASYJET CONTINUES TO SEE THINGS IN DOUBLE FOR HOLIDAYS
Following a print campaign encouraging French people to travel twice rather than once, easyJet and Buzzman unveil on 5th June, with Lonely Planet, the first collection of dual travel guides, in support of its promess: all Europe from 35€.
Why choose between multiple destinations when easyJet offers you all of Europe from only 35 €? Why settle for Sirtaki dancing when you can also see the Royal Guard in London? Or settle for Scottish lakes when you can go surfing on the Canaries’ blue waves?
Do not choose. Travel twice as much with easyJet!
To reaffirm this campaign’s promise, easyJet and its agency Buzzman decided to deflect one of the most popular holidays companion: the guidebooks, as more than 6 millions of them are sold every year in France*. So they created the #TravelTwiceAsMuch with Lonely Planet, travel guides world leader.
Athens-London, Southern Italy-Netherlands, Naples-Berlin, Croatia-Denmark or Scotland-Canary Islands; various tourist destinations with totally different programs to encourage easyJet generation to travel twice as much.
This unprecedented edition will be sold at the unique price of 20€ and contains the full guides of the two destinations featured (2 guides for the price of one!).
It is to be found from June 5th on easyjet.com/fr/lonely-planet as well as in numerous RELAY stores, on fnac.com and amazon.com websites and by order in all bookstores from June 6th.
This operation will be supported by a 360° campaign on french market involving a national print campaign, a web film, press advertising, display and a social media device.
To find out more about our guides or book your holidays, visit easyjet.com.
Happy twin vacations thanks to easyJet!
* Source: GfK 2018 consumers panel on the book market
easyJet is Europe’s leading airline offering a unique and winning combination of the best route network connecting Europe’s primary airports, with great value fares and friendly service.
easyJet flies on more of Europe’s most popular routes than any other airline. easyJet carries over 82 million passengers annually, of which more than 13 million are travelling on business. easyJet flies 298 aircraft on more than 980 routes to 156 airports across 33 countries. More than 300 million Europeans live within one hour’s drive of an easyJet airport.
easyJet aims to be a good corporate citizen, employing people on local contracts in seven countries across Europe in full compliance with national laws and recognising their trade unions. The airline supports a number of local charities and also has a corporate partnership with UNICEF which has raised over £10m for the most vulnerable children since it was established in 2012.
The airline takes sustainability seriously. easyJet invests in the latest technology, operates efficiently and fills most of its seats which means that an easyJet passenger’s carbon footprint is 22% less than a passenger on a traditional airline, flying the same aircraft on the same route.
Innovation is in easyJet’s DNA – from our launch over 20 years ago when we changed the way people fly to the present day where we lead the industry in digital, web, engineering and operational innovations to make travel more easy and affordable for our passengers.
Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award, is an independent advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative department dedicated to the creation of products or services intended to be commercialized.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the
most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Allo Resto By Just Eat, BMW…
Lonely Planet is a leading travel media company and the world’s number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller.
With a network of more than 200 authors who travel each destination thoroughly and independently, Lonely Planet publishes guides on hundreds of destinations and has grown a dedicated, passionate global community of travellers.
Available in 14 languages, in print and digital, Lonely Planet brings the world’s best travel advice and guidance to travellers across the globe.
In France, the guides and the website are published by Editis.
Head of Marketing – France, Netherlands, Benelux Anne-Marie Goldenberg
Marketing Campaign Manager France Ombline Delepoulle
Head of Lonely Planet France Frédérique Sarfati Romano
Editorial Manager Didier Ferat
Web & Community Manager Elodie Lecadieu
Sales Manager Wilfrid Delfortry
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Lilian Moine & Julien Doucet
Artistic Director Stéphane List
Copywriter Antoine Moittié
Assistant Artistic Director Hadrien Brice
Assistant Artistic Director Margaux Hontang
Account Director Loïc Coelho
Account Executive Sacha Hanras
Head of Social Media Julien Scaglione
Social Media Consultant Robin Delepine
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistants Suzanne Langlais & Victoire Fouquet-Lapar
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
Print Production Fany Maupou
Production Assya Mediouni
Photographer Jeremy Bouchet