IKEA AS YOU’VE NEVER HEARD BEFORE.
On 3rd February, IKEA makes room in your life. Discover through a new TV and digital campaign, signed Buzzman, how combining the daily whirlwind of a family life and a tidy house has never been easier thanks to PLATSA solutions and other storage tips.
After renewing links between a father and his son thanks to its functional accommodation solutions, IKEA highlights the “better life” at home, thanks to a whole range of PLATSA storage spaces, optimized, customizable and adaptable to every need and all lifestyles.
Through this new film, IKEA gives the leading role to a home. Progressively, we witness the revival of furniture and accessories that deliver their interpretation of the iconic song “It’s so silent”. They come alive, take life, get impatient and gloat when their inhabitants arrive. Indeed, thanks to the different IKEA solutions, the house offers its family the opportunity to live life to the full at home, to play, to create and to gather there. Ultra-modular, they even adapt to places that seem impossible to furnish, to make more room for life.
This new campaign will be broadcast on TV in 20” and 30” formats, and on the web in a 30” format from 3rd February, 2020.
In France, IKEA is the leader of furniture and layout of the house with a 19.4% market shares. IKEA France employs 10 064 people, has 33 stores in France, ikea.fr an e-commerce website and a customer relations center. For the 2017* fiscal year, IKEA France achieved a turnover of €2 693 billion. IKEA stores received 54.9 million visits and the IKEA.fr website received 162 million visits. IKEA’s development is based on a very strong corporate Swedish culture and entrenched values, the key to its success. This culture and values, which are shared by all employees and the countries in which IKEA operates, help everyone to develop and contribute to the IKEA Group’s vision to improve the daily lives of as many people as possible.
*Fiscal year from September 1st, 2016 to August 31th, 2017.
Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award, is an advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative department dedicated to the creation of products or services intended to be commercialized.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS, Boursorama Bank, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Allo Resto By Just Eat, BMW…
Country Marketing Director Stéphanie Jourdain
External Communication Manager Carole Feleppa
Advertising & Visual Identity Manager Isabelle Denizou
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Sébastien Partika, Tristan Daltroff & Louis Audard
Art Director Louis Audard
Copywriter Tristan Daltroff
Associate Director Isaure Goetz
Account Manager Clémence Gateau
Account Executive Agathe Coquillon
Head of Strategic Planning Clément Scherrer
Social Media Consultant Félix Brunot
Social Media Consultant Juliette Batte
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
Sound Production Schmooze
Post Production Mathematics
Music Supervisor Too Young