THE RECIPE FOR RECONNECTING PEOPLE
ACCORDING TO IKEA

Renewing ties with loved ones and take time to be together:
Here is what IKEA invites us to do in a film full of tenderness.
The new campaign by Buzzman can be seen on TV and on digital as of the 28th October.

Adolescence is a transitional period when parents and teenagers move away from each other. Friends and an ultra-connected environment often take precedence over daily life, instead of enjoying precious moments spent with family.

That’s why IKEA invites them to take a break and spend more time reconnecting all generations around the kitchen.

Directed by Ben Liam Jones, this new film, popular and pragmatic, features a father who uses his imagination to spend time and re-forge a bond with his son. Thanks to its functional and user friendly design, the IKEA kitchen becomes a real playground in which to revive complicity… A story that the soundtrack highlights with a cover by José James of Bill Withers’ famous song “Lean on me”.

According time to reconnect with each other has never been easier.

The campaign will be deployed on TV (30” and 20” versions) and on digital as of 28th October.

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about

IKEA

In France, IKEA is the leader of furniture and layout of the house with a 19.4% market shares. IKEA France employs 10 064 people, has 33 stores in France, ikea.fr an e-commerce website and a customer relations center. For the 2017* fiscal year, IKEA France achieved a turnover of €2 693 billion. IKEA stores received 54.9 million visits and the IKEA.fr website received 162 million visits. IKEA’s development is based on a very strong corporate Swedish culture and entrenched values, the key to its success. This culture and values, which are shared by all employees and the countries in which IKEA operates, help everyone to develop and contribute to the IKEA Group’s vision to improve the daily lives of as many people as possible.

*Fiscal year from September 1st, 2016 to August 31th, 2017.

Buzzman

Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award, is an advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative department dedicated to the creation of products or services intended to be commercialized.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank,  Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Allo Resto By Just Eat, BMW…

credits
IKEA

Country Marketing Director Stéphanie Jourdain
External Communication Manager Carole Feleppa
Advertising & Visual Identity Manager Isabelle Denizou

credits
Buzzman

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Director Sébastien Partika
Art Director Raphaël Ghisalberti
Copywriter Constance Godard
Associate Director Isaure Goetz
Account Manager Clémence Gateau
Account Executive Agathe Coquillon
Head of Strategic Planning Clément Scherrer
Social Media Consultant Félix Brunot
Social Media Consultant Juliette Batte
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Production Géraldine Bourguignat
TV Production Katya Violi

Production Moonwalk
Sound Production Schmooze
Director Ben Liam Jones
Producer Gaspard Chevance
Music Cover by José James “Lean on me”  (Bill Withers)