WITH JUST EAT,
THE FUTURE ARRIVES IN THE PAST
Just Eat is back with its traveler of the future in a new epic TV and web campaign created by Buzzman.
Just Eat France has launched a new creative campaign travelling back in time with two 30 second TV adverts starring its popular character from the future, Max.
In the two adverts, directed by Jean-Baptiste Saurel, Max makes a sensational comeback with his iconic fridge. He journeys back to the Middle Ages and the Age of Enlightenment, where he explains to a trio of armoured knights and courtesans of Versailles, that the future is Just Eat – A leading app where customers are able to order a diverse range of their favourite foods from restaurants across the country at the speed of light!
This new launch supports the previous campaign unveiled last January, recognised at the Effie* awards in December 2018, which strengthened the position of the brand as the leader in home delivery in France.
Elisabeth Le Gall, Marketing Director at Just Eat France, said: “We are delighted to see Max make a brilliant comeback in the new campaign, highlighting the benefits of ordering meals online – it is simple, fast and accessible to everyone.
“The French are becoming more and more enthusiastic about ordering their favourite foods online at the touch of a button and today, Just Eat is a network that is growing day by day, already operating in more than 2000 cities across the country.”
Both 30 second adverts were first shown on TV on December 31st. The campaign also includes 18 second versions which focus on the different benefits Just Eat brings to customers. Simultaneously, 45 second versions have been unveiled on the web.
* The EFFIE France Award rewards advertisers and their agencies based on the measured and proven effectiveness of their communication campaign.
Just Eat plc operates a leading global marketplace for takeaway food delivery. Headquartered in London, we use proprietary technology to offer a quick and efficient digital ordering service for 24 million customers and 100,000 Restaurant Partners across the UK, Australia & New Zealand, Canada, Denmark, France, Ireland, Italy, Mexico, Norway, Spain, Switzerland and Brazil. Just Eat is listed on the London Stock Exchange.
Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award, is an independent advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the
most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank, Fleury Michon, Hippopotamus, PMU, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Allo Resto By Just Eat, BMW…
General Director Gilles Raison
Marketing Director Elisabeth Le Gall
Marketing Manager Jérôme Bourgade
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Director Louis Audard
Creative Director Tristan Daltroff
Art Director Pierre Cognard
Copywriter Guilhem Barbet
Art Director Assistant Mona Saleh
Head of Account Xavier Devaux Landragin
Head of Strategic Planning Clément Scherrer
Strategic Planner Edouard N’Diaye
Head of Social Media Loris Bernardini
Social Media Manager Mathieu Lecomte
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistants Nina Barbanel & Clémentine Eouzan
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Production Benoît Crouet
Sound Production THE
Director Jean-Baptiste Saurel
Producer Kasia Choppin Staniaszek
Post Production Mikros