LITTLE BIG CHANGE:
DIAPERS WITH SOMETHING TO SAY

As of now, thanks to Little Big Change, your babies will have nothing ​but​ their own crap in their diapers.
As a new entrant to the market, the brand is revolutionizing the diaper sector by guaranteeing them 100% healthy, available by subscription and at a very healthy price.
The new brand collaborated with the agency Buzzman, to create this concept of “diapers that have things to say” and to imagine the 100% web launch campaign and guaranteed 0% chlorine, perfume, and toxic products.

It seems that in some ​diapers, there is chlorine, perfume, paraben … ​too​ many harmful and irritating products for ​your baby’s small bottoms​​.
And that’s why Little Big Change only has ​ ​two words to say to you with their very first, healthy and available by subscription​ diapers​: ​no ​more compromise between efficiency and the health of your baby. All remain dry without any risk!

And who better than the babies themselves to carry the word?

That’s what Buzzman imagined, by proposing to put words on the diapers, then, through a punch film of 1’20, to allow the babies to denounce themselves the ingredients, to forcefully demand a real healthy alternative! Silkscreened diapers that parents can find delivered home thanks to the subscription system and create sentences through the day by changing their baby.
Guaranteed 100% Instagram friendly!

The brand, the film and the site has been launched on June in France, and has been supported by a broad social media plan.
Big evils, great remedies!

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about

Little Big Change

Little Big Change, diapers that have things to say! Born from a desire to offer healthy and accessible products to all, they are a real (r) evolution for today’s parents.

Because only the best is good enough for your baby, we make his health and comfort our top priorities … without ever forgetting efficiency. So in our diapers and thanks to our innovative technologies, no harmful or irritating products, but no leaks either. Everyone dry without any risk!

Parents, we also think about your precious time. Forgotten diaper chores, supermarket crises, last-minute emergencies … with Little Big Change, you’re delivered wherever and whenever you want. What you leave time for the things that really matter! If after that we are told we are not caring for the whole family …!

Well, it’s all well and good, but revolutionary how much to pay for these revolutionary diapers ? Don’t worry, your crux is ours too, there is no way they won’t be accessible for all ! That’s why we offer them at a very affordable price by subscription on little-big-change.com.

Buzzman

Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award, is an independent advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative department dedicated to the creation of products or services intended to be commercialized.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the
most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Allo Resto By Just Eat, BMW…

credits
Little Big Change

General Director Joel Santos
Marketing Director Tim Vandenbulke
Communication Director Gaelle Vilatte
Digital Marketing Director Eamina Radjdi

credits
Buzzman

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Julien Doucet & Lilian Moine
Artistic Director Julien Doucet
Copywriter Lilian Moine
Artistic Director Assistants Margaux Hontang & Thibault Picot
Copywriter Assistant Rayene Ait Tahar
Account Director Isaure Goetz
Account Manager Nathalie Duchatelet
Head of Strategic Planning Clément Scherrer
Strategic Planning Fanny Camus-Tournier
Head of Social Media Julien Scaglione
Social Media Manager Marie Le Scao
Head of Communication & PR Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistants Suzanne Langlais & Victoire Fouquet-Lapar
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Production Géraldine Bourguignat
Photographer Jérémy Bouchet

Production Caviar
Sound Production Schmooze
Director Thomas Ralph
Producer Celine Roudaud
Post Production Firm Studio