We can say that 2020 was a truly shitty year.
To mark the occasion, Little Big Change decides to invite all child to profoundly express themselves on their year in diapers to the effigy of 2020.
A social media campaign, signed Buzzman, visible since 28 December.

Little Big Change has always cared about your babies’ buttocks, their comfort, and the world they grow up in, always with joy and good humor thanks to the words printed on the diapers. Being that 2020 was not very joyful, the brand gives your babies the chance to speak up on Instagram and invites them to tell us what they truly thought about 2020.

To participate, all you need to do is write “2020” in felt-tip pen on your baby’s diaper (regardless of the brand), take a nice photo of them in their diaper (hopefully full…) and post it on Instagram with #LittleBigChange.

Nappy New Year!

Download visuals


Little Big Change

Little Big Change, diapers that have things to say! Born from a desire to offer healthy and accessible products to all, they are a real (r) evolution for today’s parents.

Because only the best is good enough for your baby, we make his health and comfort our top priorities … without ever forgetting efficiency. So in our diapers and thanks to our innovative technologies, no harmful or irritating products, but no leaks either. Everyone dry without any risk!

Parents, we also think about your precious time. Forgotten diaper chores, supermarket crises, last-minute emergencies … with Little Big Change, you’re delivered wherever and whenever you want. What you leave time for the things that really matter! If after that we are told we are not caring for the whole family …!

Well, it’s all well and good, but revolutionary how much to pay for these revolutionary diapers ? Don’t worry, your crux is ours too, there is no way they won’t be accessible for all ! That’s why we offer them at a very affordable price by subscription on


Buzzman, voted “Best International Small Agency of the Year award” in 2011 by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016, “New Model of Creative Agency” (elected by advertisers) in 2017, “Advertising Agency of the Decade” in 2020 at the Agencies of the year Award and “Most French Creative Agency” in 2019 by BVA Limelight consulting, is an advertising agency creating innovative concepts that go beyond traditional advertising.

In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.

Winning for several consecutive years at international well-known festivals (D&AD, Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France, Belgium, Russia and Switzerland, IKEA, Boursorama Bank, Direct Assurance, Hippopotamus, PMU, Mondelez (Oreo, Milka), easyJet, L’Oréal (Puma Fragrances), Little Big Change (ONTEX), Huawei, NRJ Mobile, Jennyfer, Starwax, BMW…

Little Big Change

Marketing Director Zita Tourneur
Product Marketing Officer Fanny Compère


President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Art Director Louis Audard
Copywriter Tristan Daltroff
Art Director Assistant Vincent Tavernier
Associate Director Isaure Goetz
Account Executive Agathe Coquillon
Head of Social Media Julien Scaglione
Social Media Consultant Felix Brunot
Social Media Consultant Clément Jacobi
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau