BUZZMAN HELPS MEDIAGARES ADVERTISE
LIKE NEVER BEFORE

Until July 14, the advertising agency MEDIAGARES and Buzzman are promoting “Welcome Gare”, with the aim of showing the efficiency, flexibility and hyper-targeting ability of advertising displays in train stations.
The innovative device, developed with the help of Elise Technologies, will allow you to accompany the ones you love as soon as they arrive at the station by broadcasting a personalized message in display.

If for you too saying goodbye to loved ones at a train station is a paintful moment, MEDIAGARES has the solution. Thanks to the power of its digital display networks and its web app www.welcomegare.fr, associating data and real-time display, you will be able to surprise them at their arrival at the station.

How?
By combining train numbers with the dedicated digital billboards’ locations, the web application allows users to broadcast a targeted and geolocated video along with a personalized message on all the digital screens of the stations, timed for when travelers arrive at their destination.
With an instantaneous network over 22 stations, for the first time MEDIAGARES offers us the possibility to address our relatives through the screens. A good way of expressing our feelings to the ones we love, simultaneously demonstrating the simplicity of setting up a DOOH campaign and ease of management.

All the consumers are invited to post their messages in all participating stations from June 24 to July 14, from 8h to 20h, thanks to this web app available on mobile and tablet devices.

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about

MEDIAGARES

MEDIATRANSPORTS, the leading transport sector advertising agency in France, brings together MEDIAGARES, which sells advertising space in SNCF railway stations and on SNCF NETWORK’s platforms, and METROBUS, which uses RATP advertising space and more than 50 public transportation networks across France.

ELISE TECHNOLOGIES

ELISE Technologies is reinventing digital signage. The startup provides a solution that allows real-time display of data collected on the web (social networks, consumer reviews …). Founded in 2014, the company now has more than 200 clients – including Orange, Renault, TF1, Monoprix – and has established itself in a wide range of outdoor advertising, from DOOH to retail and event management.

 

Buzzman

Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award and “Most French Creative Agency” in 2019 by BVA Limelight consulting, is an independent advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the
most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank, Fleury Michon, Hippopotamus, PMU, Panzani, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Just Eat, BMW…

credits
MEDIAGARES

Assistant Director Alexandra Lafay

 

ELISE TECHNOLOGIES

Managing Director Quentin Lechémia
Technical Director Eric Dupré
Commercial Director Carole Perrin
Account Manager Félix Dumont
Developers Jérémy Barbe et Maxime Raynal
Project Manager Josiane Kanda

credits
Buzzman

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Art Director Philippe Boucheron
Copywriter Patrice Lucet
Art Director Assistant Victorine Rozon Jaricot
Head of New Business Julien Liberge
Account Manager Clémence Potel
Account Executive Antoine Tellermann
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Rights Management Dee Perryman
Lead Motion Designer Théo Berdrin
Motion Designer Marion Jamet

Production Nano Ville
Directors Elliott Causse & Thomas Causse