20 YEARS LATER, MILKA’S MARMOT IS BACK.
WELL, OF COURSE!
For the release of its first spread called “PATAMILKA”, Milka collaborates with Buzzman to bring back an advertising legend. A new product whose name, logo and packaging were entirely designed by Buzzman. The campaign will launch on TV, on the web and in the mouths of all French people as of 7th January.
“Then the marmot wraps the chocolate in the foil”, does it ring a bell? Well, of course! It was 20 years ago, almost to the day. Milka entered the collective unconscious thanks to a cult campaign. A surprised hiker, while peeping into a cottage, discovered a marmot wrapping a chocolate bar in foil.
This year, for the release of Patamilka, Milka’s spread, the marmot is back in an identical film, or almost… The same cottage lost in Swiss pastures, the same incredible machines that produce the chocolate, the same heady music, the same final replica and the same characters send us back to the fairy world of the 90’s. Although the marmots have exchanged their roles with humans: where 20 years ago, the marmot put chocolate in aluminum, today we discover a little boy putting the spread on a piece of bread.
In order to recreate the old film as accurately as possible, Buzzman called on Hervé de Crécy, a multi-award-winning director, who won the 2010 animated short film award, Logorama. The challenge was also taken up by one of the best 3D specialized studios: Mathematic.
A digital teaser was launched by Milka back in December. The latter totaled over 3 million views in just 24 hours, proof of the popular passion for the marmot and its return. Meanwhile, the film will be unveiled from 7th January through a TV campaign (23″ + 15″) and digital (30″ + 23″ + 15″ + 6″).
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in approximately 160 countries around the world. With 2017 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award, is an independent advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the
most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank, Fleury Michon, Hippopotamus, PMU, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Allo Resto By Just Eat, BMW…
Marketing Director Chocolate Mondelez Charlotte Prestat
Marketing Manager Milka FBNL Anne Galavielle
Brand Manager Milka Tablets Audrey Flachat
Assistant Brand Manager Milka Tablets Mathilde Chavanne
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Director Louis Audard
Creative Director Tristan Daltroff
Art Director Pierre Cognard
Copywriter Guilhem Barbet
Art Director Assistant Mona Saleh
Art Director Assistant Juliette Simonet
Art Director Assistant Elie Sitbon
Account Manager Clément Chagnaud
Account Manager Lola Pegoraro
Head of Social Media Loris Bernardini
Social Media Manager Robin Delepine
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistants Nina Barbanel & Clémentine Eouzan
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Production Katya Violi
TV Production Assistant Saveria Besset
Sound Production Schmooze
Director Hervé De Crécy
Producer Edouard Chassaing
Post Production Mathematic
Music Superviser Too Young
Artist (Sound) South Kensingtons
Soundtrack Concrete & Clay