Buzzman asks the question
“Do you speak Oreo?” with Owen Wilson
To kick off the new year, Oreo (Mondelēz International) is set to reconquer France and Belgium with its new brand platform.
An alluring cross-media campaign with a touch of humor and self-derision embodied by cult actor Owen Wilson and created by Buzzman.
“Do you speak Oreo?” If not, the new ambassador of America’s favorite cookie will soon convert you.
With the French touch, and second degree, the new brand’s signature is staged in two TV ads.
You’ll discover a confident Owen Wilson (entrusted by his control of French) promoting the iconic cookie with a strong American accent…provoking misunderstandings and absurd situations.
Don’t panic! What’s to remember is that it’s delicious!
The films « Twist » and « Peanut Butter » will air on TV from January 7th and will be backed by web versions, featuring an Owen Wilson, still struggling to make himself understand.
A third TV film will follow in the upcoming weeks.
Mondelez International France
Mondelēz International is one of the world leaders in the food industry, and in France, the number one in biscuits and chewing-gum markets. The group is present in 93% of French households and all distribution channels thanks to its iconic brands such as LU, Milka, Belin, Côte d’Or and Hollywood and its innovations. With around 3000 employees, spread across 13 locations, including 10 production sites, France is one of the group’s key growth platforms. For more information, visit www.mondelezinternational.com and www.facebook.com/mondelezinternational or follow us on Twitter® @MDLZ.
Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award, is an independent advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative department dedicated to the creation of products or services intended to be commercialized.Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the
most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank, Mondelez (Oreo, Milka, Tassimo & Belvita), L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Allo Resto By Just Eat…
Mondelez International France
Marketing Director Elisabeth Bloch
Marketing Manager Matthieu Guignard
Account Manager Nicolas Hénault
Project Manager Anne-Laure Lemoussu
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Patrice Lucet & Philippe Boucheron
Art Director Julie Greffier
Copywriter Bastien Bouchard
Account Director Maïté Orcasberro
Head of Account Thomas Crouzet
Account Executive Marie Hénaff
Strategic Planner Fanny Camus-Tournier
Strategic Planner Edouard N’Diaye
Head of Social Media Julien Scaglione
Social Media Manager Lucas Cirillo
Head of PR & Communication Amélie Juillet
PR & Communication Assistants Suzanne Langlais & Victoire Fouquet-Lapar
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Production Géraldine Bourguignat & Assya Mediouni
Motion Designer Théo Berdrin
Sound Production Schmooze
Director Adrien Armanet
Producer Nathalie La Caer