Orangina:
It should be shaken otherwise the genie stays down

Orangina, the most shaken drink in the soft drinks market,
unveils with Buzzman its latest innovation: the Wiiish Box!
As of May 14th, 20 millions of cans will invade outlets
with the particularity of being able to answer your most shaken wish!

For the taste of an Orangina bottle to be the best, “we must shake, otherwise the pulp stays down!”. And it is also valid for its cans! To remind this to you, the brand launches a limited operation introducing the famous “mooh” box, cult and transgenerational object, in Wiiish Box!
In the 20 millions cans marketed, only 50 thousands of them contain The Orangina Genie who speaks when we return the cans! So find it by returning a maximum of cans and enter the code written under the can on laboiteavoeuuuh.fr and then make your wish!

Didn’t find the Genie?
Don’t panic! You can also try even more on laboiteavoeuuuh.fr by tweeting your most shaken wish thanks to the hashtag #OranginaJeVoeuuuh*.

The operation, deployed by KR Media, will be supported by a digital campaign of 6 web films (6 × 20 “), a Fun Radio activation and many animations in store departments.
A jury of Orangina experts will then select the 2 most shaken wishes that deserve to be answered with a limited value of 20 000 €.

*IWaaantOrangina

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about

Orangina

Orangina is a brand of the Orangina Suntory France group. Undeniable leader of fruit fizzy drinks for almost 80 years, Orangina holds 33% of the market share (Nielsen 2005). Its unique and secret formula since its creation, Orangina is also France’s favorite brand of soft drinks (Toluna Study 2014). It’s also the most transgenerational brand on the market, consumed by nearly one in four household.

Buzzman

Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award, is an independent advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative department dedicated to the creation of products or services intended to be commercialized.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the
most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Allo Resto By Just Eat, BMW…

credits
Orangina

President Chief Operating Officer Bertrand Delmas
Marketing Director Pauline Varga
Marketing Manager Marthe Lachaize
Brand Manager Annabelle Mulot
Brand Manager Assistant Gauthier Verhaeghe
Media & Influence Strategy Manager Pierre Paquentin
Media & Influence Manager Aymeric Demaussion

credits
Buzzman

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Director Louis Audard
Creative Director Tristan Daltroff
Artistic Director Manel Jouini
Copywriter Gaspard Manguette
Account Executive Alexandre Soloy
Account Executive Quentin Seguret
Head of Social Media Julien Scaglione
Social Media Manager Raphael Catherin
Social Media Consultant Antoine Bouteil
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistants Suzanne Langlais & Victoire Fouquet-Lapar
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Producer Benoit Crouet
TV Producer Saveria Besset
Motion Designer Stanislas Guenguen
Motion Designer Théo Berdrin
Illustrator Cyril Dosnon
Head of Digital Production François Phan
Digital Producer Christelle Pereira
Digital Designer Hugo Daunois

Digital Production Neuvième page
3D Production Monsieur K
Sound Production Schmooze
Hardware Designer OVA Design & Groundlayer