BUZZMAN PRESENTS ITS VISION FOR PARIS 2024:
“SPORT CAN CHANGE EVERYTHING”
On the 24th June, the Committee for Paris 2024 unveils its vision for the Olympic and Paralympic games: “Sport can change everything”, a film created by Buzzman, directed by Albert Albert for Iconoclast.
Whether you’re a top-level athlete or casual amateur, it is a collective call to push your limits and get involved in the 2024 games.
Paris 2024 hopes to shine a light on the unique power of sport to effect change, from the individual through to societal level.
How? The organisers are hosting large-scale celebrations, such as the “Journée Olympique” (Olympics Day) which took place the 23rd June at Place de la Concorde and across the whole France. For the first time, there will also be sporting events open to all, such as the public marathon, and the French public will be able to get more deeply engaged in the Games, whether as athletes, volunteers, torch-bearers, supporters… Paris 2024 is going to be a collective experience for all.
The film, directed by Albert Albert, is an ode to sport in all its forms. Accompanied by an electro soundtrack by Surkin, we are shown a succession of ordinary people, interspersed with sporting legends (Tony Parker, Sarah Ourahmoune, Teddy Riner, Kevin Mayer, Raphaël Varane, Emmanuelle Morche, Melvyn Richardson, Laure and Florent Manaudou, Martin Fourcade). They explain how sport has changed their lives for the better in different ways: education, fitness, health, fame, dreams, their environment, their achievements… Anything is possible!
The film was launched for the first time on the 23rd of June on France 3 during “Tout le sport” (All of the sport) and was launched at 6pm the following day on Paris 2024 social media.
The Organizing Committee of the Paris 2024 Olympic and Paralympic Games has the mission, in accordance with the host city contract signed between the International Olympic Committee (IOC), the French National Olympic and Sports Committee (CNOSF) and the City of Paris, to plan, organize, finance and deliver the Paris Olympic and Paralympic Games in 2024.
The Olympic and Paralympic Games are the first sports event in the world with an incomparable media impact. They bring together 10,500 Olympic athletes and 4,350 Paralympians, from 206 and 177 delegations respectively on five continents. They are watched by more than 13 million viewers and 4 billion viewers worldwide through more than 100,000 hours of TV broadcast. They constitute, among all the world sports events, economic or cultural, an unequaled event, whose power multiplies the impacts.
Created in January 2018, Paris 2024 is chaired by Tony Estanguet, triple Olympic champion and IOC member. It is administered by a Board of Directors (CA), which brings together all the founding members of the project: the CNOSF, the City of Paris, the State, the Region Ile-de-France, the CPSF, the Metropolis of Greater Paris, the Seine Saint-Denis Departmental Council and representatives of the local communities concerned by the Games.
Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award and “Most French Creative Agency” in 2019 by BVA Limelight consulting, is an independent advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the
most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank, Fleury Michon, Hippopotamus, PMU, Panzani, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Just Eat, BMW…
President Tony Estanguet
Managing Director Etienne Thobois
Executive Director Brand, Creativity and Commitment Thierry Reboul
Director of Integration of Vision and Innovation, Celebrations and Ceremonies Delphine Moulin
Strategy and conception Buzzman
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Director Albert Albert