To announce the reopening of horse racing on the 25th May, PMU and its agency Buzzman have come up with a teaser giving voice to racehorses who are also confined to their stables.

After long weeks of lockdown without horse racing in France, this live video call from the PMU stables shows us that we are not the only ones who don’t know what to tell us anymore.

Indeed, the horses also found the time extremely long… but fortunately for them and for us, the horse races resume today and our horses are delighted to be back in the starting blocks!

Download visuals



PMU is Europe’s largest betting operator and the 3rd largest pool betting company in the world. It is an Economic Interest Grouping (EIG), the mission of which is to finance the French horse racing industry.

PMU is a horse racing betting provider. Since 2010, it has also offered sports betting and poker on its website, PMU offers its customers a wide range of bets, along with related services and all the necessary information for bettors, 365 days a year. Its entire net income, €758 million in 2018, is returned to the EIG member racing companies, providing 80% of the revenue of the French horse racing industry. In particular, this funding goes into maintaining and modernising the 242 racetracks and training or breeding centres, as well as the provision of prize money and the organisation of races. It also contributes to the sustainability of over a hundred professions and specialities, such as jockeys, grooms, trainers, farriers, riding instructors, vets, and saddle makers, amongst others. The dynamic, sustainable and well-structured equine ‘trades’ sector in France is in good health and is a model recognised by all horse racing countries in the world. This model is now exported abroad.


Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award and “Most French Creative Agency” in 2019 by BVA Limelight consulting, is an independent advertising agency creating innovative concepts that go beyond traditional advertising. In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators. Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank, Fleury Michon, Hippopotamus, PMU, Panzani, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Just Eat, BMW…


Managing Director Cyril Linette
Marketing Director Emmanuelle Malecaze Doublet
Products & Brand Director Timothée Loizeau


President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Patrice Lucet & Philippe Boucheron
Art Director Nicolas Boudeau
Copywriter Caroline Ribemont
Deputy Managing Director Florent Kervot
Account Director Clément Chagnaud
Account Manager Clémence Defline
Account Executive Théophile Geslain
Digital Account Manager Adrien Meunier
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Head of TV Production & Art Buying Vanessa Barbel
TV Producers Saveria Besset & Katya Violi
Lead Motion Designer Théo Berdrin

Sound Production The