This summer, Starwax launched its new brand signature “As obsessive as you”. In November, the brand reaffirmed its engagement with an eye-catching third communication featuring its cleaning products.
A national poster campaign imagined by Buzzman.

Since 1964, Starwax has been advocating the ultimate requirement in terms of cleanliness and maintenance. In 2020, the brand is determined to revalue perfectionists through its high-end, hyper-specialized products.

Products that the brand is once again showcasing through a humorous catchphrase campaign.
You will find the proven powerful descaling agent which “removes limesc”, or the disinfectant which “kills only 99.9% of bacteria and viruses”. Not bad is it? Please note that you should always “take your shoes off before looking at this ad” for the parquet cleaning product.

This new OOH campaign will launch in 2M2 throughout France and 4×3 in Paris.

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Starwax is a French brand created in Lille in 1946 by two brothers who decided to start manufacturing wax for wood maintenance. It takes its name from their first product, which, as a tribute to America, used the English word “wax” instead of the French equivalent “cire”.

Care of interior flooring, furniture or textiles, maintenance of chimneys or pipes, cleanliness of the kitchen and hygiene of bathrooms and toilets, as well as exterior maintenance of the terrace and garden furniture… Starwax is today a leading brand, offering a complete range of products and maintenance accessories to help clean and take care of the house.

Efficiency and quality are the key words of the brand. Starwax products are carefully developed by our experts to ensure optimal performance on a given problem. It is after numerous tests and controls that each formula is approved and validated. Design, testing, manufacturing and packaging are carried out in the Noyelles-les-Seclin factory, near Lille.


Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award and “Most French Creative Agency” in 2019 by BVA Limelight consulting, is an advertising agency creating innovative concepts that go beyond traditional advertising.

In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.

Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France, Belgium and Russia, IKEA, Boursorama Bank, Direct Assurance, Hippopotamus, PMU, Panzani, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, DPD France, BMW…


Managing Director Etienne Sacilotto
Chief Marketing Officer Orianne Perreaux
International Mktg Manager (Starwax Home Care Interior) Marie-Pierre Vanhelst
International Mktg Manager (Starwax Home Care Exterior) Nicolas Vilquin
France Marketing Manager(Starwax Home Care Interior) Aurélie Gaffe
France Marketing Manager(Starwax Home Care Exterior) Fabien Coquidé
Graphic Studio Manager Rudy Lachevre
Digital Manager Jeremy Le Goux


President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Art Directors Victor Sidoroff & Mickaël Krikorian
Copywriters Victor Sidoroff & Mickaël Krikorian
Art Directors Assistant Gianni Leotta
Copywriters Assistant Romuald Mevaere
Associate Director Isaure Goetz
Account Executive Quentin Seguret
Head of Strategic Planning Clément Scherrer
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Rights Management Dee Perryman
Head of Production Vanessa Barbel
Production May Pham
Production Charlotte Chadeau