Following a global competition, delivery-only restaurant company Taster select Buzzman as agency partners for a major brand strategy and positioning project.
Founded in 2017 by Anton Soulier, the former Deputy General Manager of Deliveroo France, Taster is a disruptive, rapidly scaling food-tech startup headquartered in London that creates and runs delivery-only kitchen brands, serving customers via on-demand platforms such as Deliveroo and Uber Eats.
Buzzman will work with Taster to refine the company’s global master-brand strategy, centred around the fundamentals that make up Taster’s brand positioning. The ultimate ambition of the project is to create an end-to-end brand strategy that will build a much stronger and more distinct emotional connection between customers, and Taster’s parent and kitchen brands.
With 14 kitchens operating over 40 virtual restaurants across Paris, London, Madrid and Dubai, Taster is a leading global player in the rapidly expanding virtual kitchen category, building original kitchen concept brands that are designed specially for delivery. Taster’s portfolio of concept brands already includes Out Fry (Korean Fried Chicken with recipes developed by 2 Michelin Star Chef Sang Hoon Degeimbre), Mission Saigon (authentic Vietnamese), O Ke Kai (Hawaiian Poke Bowls), A Burgers (vegan and vegetarian burgers), Stacksando (Japanese sandos developed by MasterChef UK winner Tim Anderson) and the recently launched Bian Dang (Taiwanese rice boxes) and Take Out Thai (classic Thai street food and fiery Thai fried chicken).
Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award and “Most French Creative Agency” in 2019 by BVA Limelight consulting, is an advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France, Belgium and Russia, IKEA, Boursorama Bank, Direct Assurance, Fleury Michon, Hippopotamus, PMU, Panzani, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, DPD France, Delsey, BMW…